The PRovoke Media Podcast

The evolution of public health communications

Maryellen Royle is partner and global head of operations of Evoke Kyne, PRovoke Media’s 2021 healthcare PR agency of the year. In this podcast, she talks to Diana Marszalek about what it takes to create content that matters amid a plethora of information, and how effective communications can positively impact public health.

How Covid changed the creative process

As Shutterstock’s head of creative, Flo Lau oversees creative output for the global provider of stock photography, stock footage, and stock music. In this podcast, she talks to PRovoke Media’s Diana Marszalek about how Covid changed the way brands think about content creation, and the long-term impact on the process.

The Role Of Communications In Techlash

This episode of the PRovoke Media podcast looks at the complex interplay between the tech companies/PR teams and the media, including the emergence of techlash and what's driving momentum against the tech companies now. Our guest Nirit Weiss Blatt, PhD is author of Techlash and Tech Crisis Communication and a USC Center for Public Relations research fellow. Blatt recently published an OpEd on techlash in Newsweek.

The New Media Ecosystem: 'The Biggest Media Shift Since The Printing Press'

If the media always seems to be in crisis, it’s because, well, it is. As the number of global crises mount, quality journalism continues to be threatened by a seemingly unending barrage of media closures, layoffs, and furloughs. This, and its ultimate implications, was the topic of the latest episode with Gabriel Stricker, CCO at Emerson Collective and on the board of directors for The Center For Investigative Reporting, and NewsWhip CEO Paul Quigley. 

To hear more from this conversation, listen or watch below:

4:30     Misinformation vs disinformation

7:38     How the decline of local journalism is changing society

15:06   Who should decide whether news is reliable? 

21:10    Should objectivity really be the objective? 

26:05   How cellphone footage has changed the narrative.   

36:51   Should journalists unionize and do paywalls work? 

43:42   How did The Atlantic respond to attacks on Jeffrey Goldberg? 

48:37   Is it even possible to predict the news cycle?

The Future Of Health: 'Our Storytelling Creates A Bridge Of Empathy'

There’s been an explosion of interest in women’s health recently. The category, deemed ‘femtech’ by some, is currently a $700m market that’s expected to boom to more than $1 billion by 2025. Of course, women’s health isn’t new, so what, exactly, is different about today's momentum? That’s the question we asked in the latest episode of  “License to Accelerate: Perspectives on the Future of Health” that features Jess Graham, chief marketing officer at Hologram Sciences; Bulbul Hooda, brand creator and chief marketing officer at Vella Bioscience; and Michelle Webb who leads the health practice at Allison+Partners. The conversation is moderated by PRovoke Media executive editor Aarti Shah. 

03:08      More about Hologram Sciences and Vella Bioscience

06:38      Why we should examine the use of ‘femtech’ 

07:21      Medical terms vs. euphemisms for women’s health 

10:16      Social media restrictions on feminine health 

13:49      How to build trust around such intimate offerings 

17:48     Inclusive storytelling on women’s health

21:26     How data is driving storytelling on women’s health 

24:16     Combating ageism against women 

27:10     Where is the conversation headed?

29:40     How to stand out in such a crowded, buzz-generating space? 

 

 

Being Human In A Tech-Enabled World: Creativity

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke and AxiCom invite in-house communications leaders and experts in their field to join the conversation on how different aspects of life and work – as humans and communicators – have changed since we were thrust into a virtual world  and how they might change again in the future, now the power of technology has been realised.

This second episode on creativity features three guests: Graeme Anthony, AxiCom’s first creative director, who is bringing a consumer PR approach to B2B technology campaigns after 10 years at Frank, where he worked on campaigns for the likes of Burger King, Diet Coke, Huawei and Atom Bank; young creative Aoife O’Leary, who co-founded Girls Do Ads and has already been a Cannes Young Lions Finalist and picked up awards including D&AD New Blood Pencil and Ones To Watch; and Sean DallasKidd, a founding partner of consumer creative and communications firm Demonstrate and ex creative director at agencies including J Walter Thompson and FleishmanHillard.

In conversation with PRovoke Media's EMEA editor, Maja Pawinska Sims, the trio of creative directors cover the challenges of finding creative inspiration in a virtual world; the effect of lockdown on the creative process and creativity in communications campaigns; and what creative teams might take forward into the post-pandemic world. 

BrandZ: Kantar's research into the world’s most valuable brands

Martin Guerrieria, global director of Kantar’s annual BrandZ research into the world’s top 100 most valuable brands, talks to PRovoke Media’s EMEA editor Maja Pawinska Sims about the findings of the latest study, including the impact of the pandemic, the biggest brand success stories, and key takeaways for PR and communications professionals. 

Creativity in PR 2021

The PRovoke Media podcast turns its attention to the 2021 Creativity in PR study, examining how the PR industry has risen to the unique creative challenges posed by the Covid-19 era. The discussion features Creativity in PR co-author Claire Bridges from Now Go Create and Lesley Backus from FleishmanHillard, who talk to Arun Sudhaman about how creativity has changed during the past 18 months, and why authenticity has emerged as the key driver of great PR work. 

The impact of fintech with Dan Simon

In his book The Money Hackers, Dan Simon – the CEO of financial communications specialist Vested – delves deep into fintech, from the start of the industry, and who fuelled it, to the far-reaching ways the technology impacts us every day — and will continue to well into the future. In this Provoke Media Podcast, Simon shares his findings with Diana Marszalek, including what they mean for stakeholders and how communicators are managing the fintech sector.

Margot Edelman On The Family Business and Silicon Valley

In this episode of the PRovoke Media podcast, Aarti Shah talks to Margot Edelman, GM of Edelman's Bay Area hub, about growing up in the PR's most famous family and why that has been a double-edged sword. She also reflects on how Edelman's tech practice has evolved to become one of its mightiest business drivers — and the new approach she takes to growing and expanding the company's presence in Silicon Valley.