The PRovoke Media Podcast

As audiences increasingly turn to AI platforms for information, simply being visible is no longer enough. Brands also need to think about whether they are being understood, trusted, and surfaced as authoritative sources.

In this episode of the PRovoke Media Podcast, APAC editor Camillia Dass speaks with Susan Wohleking, senior vice president of marketing at PR Newswire, following the PRovoke Media Asia-Pacific Summit in Singapore.

They explore how AI is reshaping brand discoverability and authority; why earned media and credible third-party coverage could become even more valuable in an AI-mediated information environment; and what happens when AI gets a brand wrong.

The conversation also looks at who should own AI visibility across marketing, communications, SEO and digital teams; why brands may need to communicate more consistently throughout the year; and how communicators should rethink measurement as audiences increasingly get answers without ever clicking through to a brand's website.

Wohleking also discusses the continued role of traditional metrics alongside emerging measures such as AI mentions and citations, and why communicators should move beyond single-channel strategies as search and discovery continue to evolve.

The German chemical company acknowledges its problematic history and takes a courageous leadership position against the re-emergence of the far right.

 

Jeff Hicks joins the PRovoke Podcast

 

Paul Dyer discusses growing the legacy agency Lippe Taylor into a marketing communications firm 

Nitin Mantri on the upcoming “Future of Communications” report, the ways in which artificial intelligence is changing the profession, and the robust Indian presence at Cannes this year.

The Sway Effect founder and chief executive Jennifer Risi joined Paul Holmes at PRovoke Media HQ in Cannes last week, discussing the state of corporate affairs and how modern public relations agencies are adding value.

In this episode we talk to Tracey Schroeder who is Chief Communications & External Affairs Officer with Inova.

The latest edition of our CCO Podcast series features a conversation with Ines Rodriguez Gutzmer, senior vice president and chief communications officer at Aflac.

AJ Jones is CCO of Monumental Sports 

 

In this episode of the PRovoke Media Agency Leaders Podcast, Maja Pawinska Sims sits down with Hotwire’s new global CEO Grant Toups and UK managing director Charlotte Harvey to explore what they describe as a defining moment for both the agency and the wider communications industry. Just months into their roles, the pair outline a vision built less on “reset” of one of the most famous tech agency brands, and more on acceleration, positioning Hotwire at the intersection of technology, storytelling and commercial impact as AI reshapes how every organisation communicates.

In a lively in-person conversation, Toups and Harvey talk about the “golden age of the midsize agency,” the return of earned media in an AI-driven landscape, and why culture, energy and entrepreneurialism are central to Hotwire’s resurgence. From helping non-tech brands navigate complex innovation narratives to rethinking workflows around human–AI collaboration, the duo paint a picture of a new dynamism at the agency as it aims to stay ahead of rapidly changing client demands. Their ambition is clear: to build a global agency of choice for companies telling breakthrough innovation stories, and, as Toups puts it, “to win.”