The PRovoke Media Podcast

By the age of 14, Madi Vanstone had already accomplished something that would be the crowning achievement for many healthcare public relations professionals: she had led a campaign that culminated in a change to Canada’s healthcare policy, giving patients across the country access to life-changing medication.

Now she is one of our 2026 Young Changemakers, and talks with Paul Holmes about her inspiring journey.

Ogilvy's APAC influence manager discusses her journey from Indonesia to Singapore, the changing role of creators in communications, and why the industry needs to create more opportunities for emerging talent.

 

FleishmanHillard’s Amira Williams discusses why she sees corporate affairs as critical for brands, and the industry’s progress—and shortcomings—on DEI.

Gísli Brynjólfsson, director of global marketing for Icelandair, and Philippa Solway, head of travel and tourism, consumer and brand marketing at FleishmanHilard, joined Paul Holmes to discuss their “Iceland: The Real Unreal” campaign, which took top honors at this year’s EMEA region SABRE Awards.

Patrice Lavoie, Director of Public Affairs and Communications at Héma-Québec, discusses the challenges of rallying consumers around providing a service, blood donation, not a product.

As audiences increasingly turn to AI platforms for information, simply being visible is no longer enough. Brands also need to think about whether they are being understood, trusted, and surfaced as authoritative sources.

In this episode of the PRovoke Media Podcast, APAC editor Camillia Dass speaks with Susan Wohleking, senior vice president of marketing at PR Newswire, following the PRovoke Media Asia-Pacific Summit in Singapore.

They explore how AI is reshaping brand discoverability and authority; why earned media and credible third-party coverage could become even more valuable in an AI-mediated information environment; and what happens when AI gets a brand wrong.

The conversation also looks at who should own AI visibility across marketing, communications, SEO and digital teams; why brands may need to communicate more consistently throughout the year; and how communicators should rethink measurement as audiences increasingly get answers without ever clicking through to a brand's website.

Wohleking also discusses the continued role of traditional metrics alongside emerging measures such as AI mentions and citations, and why communicators should move beyond single-channel strategies as search and discovery continue to evolve.

The German chemical company acknowledges its problematic history and takes a courageous leadership position against the re-emergence of the far right.

 

Jeff Hicks joins the PRovoke Podcast

 

Paul Dyer discusses growing the legacy agency Lippe Taylor into a marketing communications firm 

Nitin Mantri on the upcoming “Future of Communications” report, the ways in which artificial intelligence is changing the profession, and the robust Indian presence at Cannes this year.