The PRovoke Media Podcast

PRovokeGlobal Preview: Is Disruption Redefining The Agency World?

PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact. Unlock Health is a single source growth partner for healthcare providers with services that span the full range of marketing solutions from audience engagement and consulting, to technology solutions that connect the full eco-system for their partners. Join us 6-7 November for this year's PRovokeGlobal in Washington, D.C. 

Brands Should Act More Like Creators

Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.

Ex-AIIB comms chief Bob Pickard

Bob Pickard joins the PRovoke Media podcast to discuss his dramatic exit from the Asian Infrastructure Investment Bank, whom he accused of being overly influenced by the Chinese Communist Party. In conversation with Arun Sudhaman, Pickard responds to a subsequent AIIB report that dismissed his allegations, and instead claimed his tenure was marked by "managerial shortcomings". He also discusses the geopolitical environment for Western companies in China, and explains why he took on the role in the first place. 

The Rise Of Misinformation And What It Means For Brand Storytellers

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelling to fact-telling. 

Tier One On Leveraging Trendspotting To Elevate Brands

Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands. 

How Brands Can Build Consumer Love In A Cost-Of-Living Crisis

In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.

 

The Future Of Cognitive AI And Its Role In Protecting Brands

BCW joins the podcast to discuss their recently announced partnership with Limbik, a top information defense technology company rooted in cognitive artificial intelligence (AI), which will provide clients with advanced identification and mitigation solutions in today's post-factual environment. Paul Holmes hosts guests BCW Chief Innovation Officer Chad Latz, and Limbik's Co-Founder and CEO Zach Schwitzky, along with Chief Revenue Officer Caroline Tarpey in this episode. 

Maureen Lippe On Radical Reinvention

Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.

Prioritizing Employee Wellness Is Good Business

Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri join the PRovoke Media Podcast to discuss why wellness programs are not just a nice to have, but a necessity for business models in 2023. 

The power of strategic comms for social impact

Stan Getui, the Africa director of Luminate, joins Maja Pawinska Sims to talk about the global philanthropy organisation’s new ‘Winning Hearts and Minds’ report on how nonprofits, activists, community groups, funders and creative agencies can harness the power of strategic communications for greater social impact, and the barriers to collaboration between strategic communications firms and these change agents.