The PRovoke Media Podcast

This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for the next generation of Black, Asian and minority ethnic leaders in the UK public relations industry. The panel talk to Maja Pawinska Sims about the complexities of diversity hiring, exploring issues of tokenism, whether people of colour are bearing the burden of responsibility for ensuring workplaces are representative and inclusive, the role of employee resource groups (ERGs), and their suggestions for how agencies and in-house teams can move forward towards a truly inclusive industry.

 

The panel:

• Priscillia Chun, Campaign Director, Diffusion PR
• Myriam Khan, Head of Communications, UK, Hitachi Rail
• Arun Lloyd, Associate Director, Hope&Glory
• Mammy Maguire, Head of Student Communications & Social Media, Manchester Metropolitan University
• Anita Rathod, Communications & Engagement Lead, Rolls-Royce

Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands,  discuss Gen Alpha and what the kids who are part of it want from creators.

In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent ‘Reputation, Risk and Resilience’ report, an analysis of eight major global reports whose findings impact corporate communicators around the world. The conversation covers the 10 themes of the report, as well as crucial questions for communications leaders to consider, and his conclusion that risk management, crisis preparedness and resilience-building can be seen as sources of huge positive value, rather than being feared or seen as mere insurance policies.

Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which examines how changing business and media trends are impacting the region's overall PR landscape. Moore, who has been working in African PR for more than a decade, also discusses The Future is Female Mentorship Program, a PR and comms initiative dedicated to African female tech founders. 

Day One Agency’s Randi White and The One Club for Creativity’s Adrienne Lucas, both of whom lead their organizations’ DEI efforts, discuss the role DEIB plays in fueling creativity.

Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities.

 

Read the full Highlights of the episode here:

https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influence

 

In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on how to use influencers to boost B2B campaigns and the agency’s Retailer Inner Cirkle initiative, as well as PepsiCo’s introduction of the Extra Flamin’ Hot range across its Doritos, Walkers and Wotsits brands, as an example of a smart pre-launch partnership with retailers which had immediate and measurable commercial impact.

In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating Havas Red's disparate agency entities into a cohesive whole, his approach to acquisition, talent and much more, in a wide-ranging conversation that reveals how the PR agency model is ripe for disruption.

Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosis.

 

In this episode of the PRovoke Media podcast, we look at neurodiversity in the PR industry in a conversation between Maja Pawinska Sims and Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, who was recently diagnosed with ADHD after a 20-year career in PR. Nolan talks about his diagnosis, the impact on his personal and professional life, his experience of being a neurodiverse leader in PR, and how the industry can better support and embrace neurodiversity.

 

Resources:

Neurodiversity in PR: From Kryptonite to Superpower

PRCA/CIPR Wellness Audit