The PRovoke Media Podcast

How brands can prepare for the impact of purpose (Ep. 199)

Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits. 

Jennifer Risi & Bonin Bough on Collaboration (Ep. 198)

Jennifer Risi recently launched her own communications agency after nearly a decade at Ogilvy. The agency, called the Sway Effect, speaks to the impact Risi hopes to have on the industry. In particular, she is looking to make a difference around the way agencies collaborate. She and industry veteran Bonin Bough join the Echo Chamber to talk about the Sway Effect and how they are thinking about working together in new ways. 

PRovoke19: Teneshia Jackson Warner (Ep. 197)

Egami Group founder/CEO Teneshia Jackson Warner is the first African-American woman to pick up a Cannes Lions Grand Prix. At PRovoke19's Entrepreneurs' Forum, she was interviewed onstage about how the industry needs to rethink its approach toward multicultural marketing.  

Tony Hollingsworth on The Global Listen Campaign (Ep. 196)

Producer Tony Hollingsworth has worked with companies, governments and charitable foundations on campaigns that sit at the intersection of comms, media and popular culture, including Nelson Mandela’s 70th Birthday Tribute and The Wall — Live in Berlin. Hollingsworth joins Diana Marszalek in the Echo Chamber to discuss the intricacies and challenges of orchestrating his latest project, the Global Listen Campaign For Vulnerable & Disadvantaged Children, which aims to reach 500 million people in 60 countries and raise $1 billion.

PRovoke19: UNCF's Dr Michael Lomax (Ep. 195)

In a discussion on diversity, Dr. Michael Lomax, the president of the United Negro College Fund, said people of color still faced enormous obstacles to inclusion. This session, recorded at PRovoke19, is brought to you in partnership with W2O Group. 

Prince Andrew's Newsnight Interview (Ep. 194)

Enero Group non-executive director David Brain joins the Echo Chamber to examine Prince Andrew's car-crash of an interview on BBC Newsnight. In conversation with Arun Sudhaman, Brain discusses the PR challenges faced by the Royal Family and why Prince Andrew must learn the basics of crisis management. 

Maxim Behar on the global PR revolution (Ep. 193)

Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution. The ICCO past president talks about how PR has changed not only during his 25-year career, but more dramatically over the past couple of years, as social media has become a dominant force in the media and communications industries.

OPPI's TK Kanchana (Ep. 192)

TK Kanchana is board member and head of the Organisation of Pharmaceutical Producers of India (OPPI), representing India's pharma industry at a time of considerable change across the country. Kanchana joins the Echo Chamber to discuss how she has overhauled OPPI's approach to communications, and how this has helped the pharma body build a more successful engagement platform. 

Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)

In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23. Among the topics they touch on: how empathetic brands allow employees to be themselves at work, the urgency for the PR industry to speak the language of business, and how Generation Z will accelerate change in unprecedented ways. To read more about the sessions and takeaways from #PRovoke19, full coverage from the event can be found here.

 

 

Doing business in China; PRovoke19 preview (Ep.190)

As organisations and companies such as the NBA, Apple and Blizzard face the dilemma of standing up for their values or staying quiet on events in Hong Kong to protect their interests in China, Arun Sudhaman and Paul Holmes talk through the challenges of doing business in China for brands. They also preview the themes and sessions at the Holmes Report’s PRovoke Global PR Summit, being held from October 21-23 in Washington, DC, including Parkland school shooting survivors talking about the anti-gun violence March For Our Lives movement.