The PRovoke Media Podcast

W2O CEO Jim Weiss: 'All Companies Can Find a Way to Be Relevant Right Now' (Ep. 214)

Jim Weiss has spent several decades working in healthcare PR, including starting his career in the HIV/AIDS space. Now as CEO of the healthcare powerhouse W2O Group, Weiss is leading his clients — which include 23 of the top 25 pharmaceutical companies in the world — through the Covid-19 crisis. Aarti Shah spoke with Weiss about the Covid-19 playbook (hint: there isn't one) and why acting local is critical— and so effective — right now. 

 

 

How Communications Can Sustain Travel & Tourism (Ep. 213)

Before the Covid-19 outbreak, the travel and tourism industry accounted for 10% of global GDP. Diana Marszalek is joined on the PRovoke podcast by Virginia Messina, managing director of the World Travel & Tourism Council, and Jennifer Risi, president of independent agency network The Sway Effect, to talk about various communications efforts that can keep the industry afloat when most travel is at a halt.

How Covid-19 Will Affect The PR Job Market (Ep. 212)

Jamie McLaughlin, who has spent more than 15 years as a PR executive recruiter, joins Diana Marszalek on the PRovoke podcast to discuss the coronavirus outbreak’s effects on the industry job market, and how the pandemic could lead to long-term changes in the hiring process.

Alex Malouf on the Covid-19 corporate comms response (Ep.211)

Schneider Electric corporate communications director Alex Malouf joins the PRovoke podcast from Dubai to discuss how companies can respond to the remarkable PR challenges posed by Covid-19, including employee engagement and internal communications priorities. 

How tech has changed in 35 years of the CODiE Awards (Ep. 210)

Jeff Joseph, CEO of the Software & Information Industry Association, joins Diana Marszalek on the PRovoke podcast on the 35th anniversary of the annual CODiE Awards, to talk about how the Oscars of the software industry not only keep pace with the ever-changing world of technologt, but also have an impressive track record of recognizing industry legends before they become household names.

Crisis communications in the coronavirus era, with Ogilvy (Ep. 209)

PRovoke's Next 20 series examines the future of crisis communications in Asia-Pacific, in conjunction with Ogilvy. The discussion features Scott Kronick, CEO for PR & influence at Ogilvy Asia-Pacific, along with Ogilvy Singapore executive director Michelle Ang and Ogilvy PR SVP Simon Webb — who join PRovoke's Arun Sudhaman to explore how crisis communicators are dealing with the unprecedented impact of the global coronavirus pandemic — looking at such areas as the priority for communications over marketing, the human cost and the need for brands to step up without hesitation.

Covid-19 communications challenges (Ep. 208)

PRovoke editor Arun Sudhaman sits down with Asia-Pacific correspondent David Blecken, who recently authored a two-part series on the communications challenges facing corporates and governments from the coronavirus crisis. The duo discuss the balance of internal and external comms as workplaces, supply chains and earnings are significantly disrupted, while also exploring the misinformation and opportunism that continue to bedevil responses. Blecken, who is based in Japan, also examines the marketing implications of cancelling the Tokyo Olympics. 

'We're All Influencers Now' with Scott Guthrie (Ep. 207)

Independent influencer marketing specialist Scott Guthrie joins the PRovoke Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.

HKEx's Tori Cowley (Ep. 206)

Tori Cowley is the group chief communications officer at Hong Kong Exchanges and Clearing Limited (HKEx), and was also head of comms at the London Stock Exchange. She joins Arun Sudhaman on the PRovoke Podcast to talk about the challenges of stock exchange communications, and the reputation, brand, culture and values of the Hong Kong stock exchange and Hong Kong itself, including comms around the coronavirus outbreak. Cowley also shares her thoughts on why diversity of background is so important when it comes to building in-house teams. 

A young practitioner's view of PR (Ep. 205)

Public relations practitioner Colm Woods is only 28 but has already worked on corporate comms projects across Europe and the Middle East and written his first book on PR, Tailored Thinkers. He joins Maja Pawinska Sims on the PRovoke Podcast to talk about the book – which covers possible solutions to comms problems from areas as varied as military strategy, Greek philosophy and behavioural science – as well as his experiences of being a young practitioner in the industry.