The PRovoke Media Podcast

As #BlackLivesMatter protests continue around the world, IPG's PR and marketing group diversity & inclusion leader Margenett Moore-Roberts and Rogers & Cowan PMK multicultural head Stephen Macias join Diana Marszalek on the PRovoke podcast to discuss systemic racism and how the communications industry can harness the energy around recent events to move towards racial equality.

OPR CEO Richard Brett joins the PRovoke podcast to discuss the agency's new book, which explores how marketing communications has moved from telling and talking to doing and action. That focus on action, says Brett, becomes even more critical in the Covid-19 era, with companies around the world stepping up and doing what they can to help. 

PRovoke editors Arun Sudhaman and Maja Pawinska Sims discuss Hong Kong's latest search for PR agency support, set against the backdrop of sustained political unrest in the city. The duo explore why MSL pulled out of the process, why so many firms have chosen to steer clear of the brief, and which firm might land the controversial assignment.

Prospect Resourcing founder/MD Emma Dale joins Arun Sudhaman on the PRovoke podcast to discuss the 2020 State of the Industry Report, conducted in conjunction with Public Affairs Asia. Dale examines the difficulties facing the Asia-Pacific PR industry amid Covid-19, the implications for mental health and flexible working, and broader trends that are impacting talent development, recruitment and retention. 

Jim Weiss has spent several decades working in healthcare PR, including starting his career in the HIV/AIDS space. Now as CEO of the healthcare powerhouse W2O Group, Weiss is leading his clients — which include 23 of the top 25 pharmaceutical companies in the world — through the Covid-19 crisis. Aarti Shah spoke with Weiss about the Covid-19 playbook (hint: there isn't one) and why acting local is critical— and so effective — right now. 

 

 

Before the Covid-19 outbreak, the travel and tourism industry accounted for 10% of global GDP. Diana Marszalek is joined on the PRovoke podcast by Virginia Messina, managing director of the World Travel & Tourism Council, and Jennifer Risi, president of independent agency network The Sway Effect, to talk about various communications efforts that can keep the industry afloat when most travel is at a halt.

Jamie McLaughlin, who has spent more than 15 years as a PR executive recruiter, joins Diana Marszalek on the PRovoke podcast to discuss the coronavirus outbreak’s effects on the industry job market, and how the pandemic could lead to long-term changes in the hiring process.

Schneider Electric corporate communications director Alex Malouf joins the PRovoke podcast from Dubai to discuss how companies can respond to the remarkable PR challenges posed by Covid-19, including employee engagement and internal communications priorities. 

Jeff Joseph, CEO of the Software & Information Industry Association, joins Diana Marszalek on the PRovoke podcast on the 35th anniversary of the annual CODiE Awards, to talk about how the Oscars of the software industry not only keep pace with the ever-changing world of technologt, but also have an impressive track record of recognizing industry legends before they become household names.

PRovoke's Next 20 series examines the future of crisis communications in Asia-Pacific, in conjunction with Ogilvy. The discussion features Scott Kronick, CEO for PR & influence at Ogilvy Asia-Pacific, along with Ogilvy Singapore executive director Michelle Ang and Ogilvy PR SVP Simon Webb — who join PRovoke's Arun Sudhaman to explore how crisis communicators are dealing with the unprecedented impact of the global coronavirus pandemic — looking at such areas as the priority for communications over marketing, the human cost and the need for brands to step up without hesitation.