The PRovoke Media Podcast

In this inspiring episode of the PRovoke Media podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025. The four amazing young women from underrepresented backgrounds around the world have been recognised as future leaders of the communications industry, in the fourth year of the competition: Liyana Shirin in London, Elsie Merhi in Dubai, Kayla Marrero in Washington DC and Lívia Gammardella in Sao Paulo, Brazil. Before the conversation with the Young Changemakers, we speak to the woman behind the initiative, We. Communications founder and global CEO Melissa Waggener Zorkin. 

Golin's Jaimee Reggio discusses the needs of young people living with rare diseases during their transition to adulthood. 

Golin's Jaimee Reggio on rare diseases and young adults

Unlock Health's Brandon Edwards discusses healthcare marketing in the post-truth era.

Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and  how communicators can best engage with them.

As consumers increasingly turn to platforms like TikTok for news, a new breed of digital journalists, dubbed news influencers, are emerging as important sources of information, particularly for younger audiences. In this PRovoke Podcast, Aaron Parnas, a lawyer-turned-news influencer with an immense following, and Jaclyn Rothenberg, an Avoq senior VP, discuss who qualifies as a news influencer, the role they play in disseminating information and the hesitancy communicators and companies have in fully embracing them. The conversation also addresses the question of these journalists’ credibility, exploring why organizations hesitate to engage them and what it takes to prove they are legitimate outlets — in the same way journalists tied to traditional platforms are.

Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its strategy and its positioning. Throughout those challenges, the corporate affairs function has managed multiple stakeholder relationships, with an emphasis on adding commercial value.

As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’s Myriam Käser.

In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marketing communications and sponsorships at Dutch telecom provider KPN, and Jacqueline Bosselaar, executive strategy director, CEO and founder of HPB Het PR Bureau, to discuss the “Piece of Me” campaign, winner of our Platinum SABRE for the best public relations campaign in the EMEA region.

In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NSFW Pulse research. This provocative new study explores how consumers really feel about brands engaging with so-called ‘not safe for work’ topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights. The results show a clear divide across political persuasion, age and religion on whether brands should speak up and take a stand on various issues – or not.