The PRovoke Media Podcast

MikeWorldWide’s Tom Berry On The Evolution Of PR

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Tom Berry, UK managing director of global agency MikeWorldWide, in a lively and personal discussion ranging from the challenges, opportunities and changes facing the PR industry, to agency leadership, to AI, to people and purpose.

Podcast: Bad Language

Sherlock's Patrick O'Neill discusses companies turning off Latin American consumers by not using language properly.

Diversity Hiring: A Double-Edged Sword?

This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for the next generation of Black, Asian and minority ethnic leaders in the UK public relations industry. The panel talk to Maja Pawinska Sims about the complexities of diversity hiring, exploring issues of tokenism, whether people of colour are bearing the burden of responsibility for ensuring workplaces are representative and inclusive, the role of employee resource groups (ERGs), and their suggestions for how agencies and in-house teams can move forward towards a truly inclusive industry.

 

The panel:

• Priscillia Chun, Campaign Director, Diffusion PR
• Myriam Khan, Head of Communications, UK, Hitachi Rail
• Arun Lloyd, Associate Director, Hope&Glory
• Mammy Maguire, Head of Student Communications & Social Media, Manchester Metropolitan University
• Anita Rathod, Communications & Engagement Lead, Rolls-Royce

Behind Gen Z Comes Gen Alpha

Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands,  discuss Gen Alpha and what the kids who are part of it want from creators.

Reputation, Risk & Resilience With Rod Cartwright

In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent ‘Reputation, Risk and Resilience’ report, an analysis of eight major global reports whose findings impact corporate communicators around the world. The conversation covers the 10 themes of the report, as well as crucial questions for communications leaders to consider, and his conclusion that risk management, crisis preparedness and resilience-building can be seen as sources of huge positive value, rather than being feared or seen as mere insurance policies.

Claudine Moore on Africa's PR opportunities

Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which examines how changing business and media trends are impacting the region's overall PR landscape. Moore, who has been working in African PR for more than a decade, also discusses The Future is Female Mentorship Program, a PR and comms initiative dedicated to African female tech founders. 

How DEIB Fuels Creativity

Day One Agency’s Randi White and The One Club for Creativity’s Adrienne Lucas, both of whom lead their organizations’ DEI efforts, discuss the role DEIB plays in fueling creativity.

Podcast: Building A Better Future Of Travel

Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.

Roundtable: The Global Rise Of B2B Influence

PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities.

 

Read the full Highlights of the episode here:

https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influence

 

Trading Up With B2B Influencers

In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on how to use influencers to boost B2B campaigns and the agency’s Retailer Inner Cirkle initiative, as well as PepsiCo’s introduction of the Extra Flamin’ Hot range across its Doritos, Walkers and Wotsits brands, as an example of a smart pre-launch partnership with retailers which had immediate and measurable commercial impact.