The PRovoke Media Podcast

Luminaries Mentoring Series: Google's Lily Lin + Maureen Lippe

This episode features Lily Lin, VP of global communications and public affairs at Google and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers how 2020 has fundamentally shifted the conversation around work-life integration, drawing boundaries in all areas of your life, how strong managers foster allyship and cultures of building others up — and more.

Milk & Honey On Building A Sustainable Agency

Milk & Honey PR founder Kirsty Leighton, one of our EMEA Innovator 25 in 2020, and partner Fiona Gildea, who leads on ESG and sustainability at the female-led agency, join Maja Pawinska Sims on the PRovoke podcast to talk about being a B-Corp and building a sustainable and purpose-led business, including planned initiatives and collaborative industry projects for the year ahead. 

Covid Comms Challenges For Science & Social

This two-part podcast with Diana Marszalek features Steve Kirsch, founder of the Early Covid Treatment Fund, and Allison+Partners’ Amber Albrecht discussing the challenges of garnering support for scientists, followed by Tagger’s Diogo Felippelli talking about how the pandemic has changed the tone and tenor of social media.

Fighting the Infodemic: Covid-19 + Vaccines

This episode of the PRovoke Media podcast features Greg Amrofell, CMO at  the Institute for Health Metrics and Evaluation, and Andrew Shih, EVP of corporate and public affairs at MBooth Health. The conversation looks at vaccine communications, the erosion of trust — especially for entities like the CDC and FDA — and how a Biden administration will further evolve the communications landscape.

Allison + Partners' Lisa Rosenberg On Innovation and Creativity During Challenging Times

Allison + Partners consumer brands leader Lisa Rosenberg joins Aarti Shah on the PRovoke podcast to reflect on how the challenges of 2020 shaped innovation this year. We also talk about the creative campaigns that broke through a tumultuous social and political backdrop. Rosenberg was featured on the 2020 Innovator 25 in Americas.   

Athletes and activism in 2020 (Ep. 250)

Berk Communications founder and CEO Ron Berkowitz joins Diana Marszalek on the PRovoke podcast to talk about how professional athletes and players this year have leveraged their personal brands to take a step forward as leadership and role models and push for change. The discussion covers how sport has reflected bigger issues in the world, from Black Lives Matter to cancel culture, and the impact of having no sports to gather around in the year of Covid.

The Innovation Driving #BlackLivesMatter's Grassroots Movement (Ep. 249)

This episode of the PRovoke Podcast features a group from Kivvit who integrated innovation thinking with diversity, equity and inclusion. This group — Zach Silber, Taylor Cavazos, Hira Shaikh and Brad Weekes — published a #BlackLivesMatter Insights Report that explores the engagement behind this summer’s movement, including the key digital drivers that sparked and sustained the momentum — and the ultimate takeaway for brands.

Show Notes
#BlackLivesMatter Insights Report
Video Q&A
Innovator 25 — Americas 2020

 

Kathy Bloomgarden On Where We Go From Here (Ep.248)

Ruder Finn CEO Kathy Bloomgarden joins Diana Marszalek on the PRovoke podcast to talk about how communications is continuing to evolve with each new phase of the Covid-19 pandemic.

Using Hip Hop To Promote Health Equity (Ep. 247)

 

Hip Hop Public Health executive director Lori Rose Benson and Finn Partners senior partner Helen Shelton join Diana Marszalek on the PRovoke podcast to talk about how using popular music to deliver health and safety information to an underserved youth audience has resonated during the Covid pandemic.

Partner Series: Vikki Chowney On Digital Transformation Post-Covid

H+K Strategies global head of content and publishing Vikki Chowney discusses the digital advances that the PR industry has made in 2020, and whether these are likely to persist in 2021 and beyond. In an expansive conversation, Chowney covers such areas as the benefits of virtual collaboration, the relative merits of different social media platforms, and the importance of authentic, co-created content.