The PRovoke Media Podcast

This episode features Zapwater's Jenn Lake and Stephanie Poquette to talk about how the pandemic has changed influencer marketing. The discussion, moderated by PRovoke executive editor Aarti Shah, covers the influencer marketing challenges and opportunities that emerged during the crises of the past 12 months — and also looks forward to what we can expect around influencer marketing in 2021.

AMEC chair Richard Bagnall, the CEO for Europe and the Americas of measurement firm Carma, and Hard Numbers founder Darryl Sparey join Maja Pawinska Sims on the PRovoke podcast to discuss their new research showing a direct link between PR and media coverage, and the level of Series B funding start-ups in all sectors can attract. 

Chris McCafferty, the founder of Kaper and then Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency’s new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences.

Vuki Vujasinovic founded Australian firm Sling & Stone 10 years ago, and has since grown the startup-focused agency into one of the country's biggest players, winning Consultancy of the Year honours in 2020 following expansion into New Zealand and the US. He talks to PRovoke editor-in-chief Arun Sudhaman about the firm's continued growth during the pandemic, along with the challenges the Covid era has brought amid broader technological disruption. 

This episode features Lily Lin, VP of global communications and public affairs at Google and Maureen Lippe, Founder & Chairman of Lippe Taylor. The conversation, moderated by PRovoke's executive editor Aarti Shah, covers how 2020 has fundamentally shifted the conversation around work-life integration, drawing boundaries in all areas of your life, how strong managers foster allyship and cultures of building others up — and more.

Milk & Honey PR founder Kirsty Leighton, one of our EMEA Innovator 25 in 2020, and partner Fiona Gildea, who leads on ESG and sustainability at the female-led agency, join Maja Pawinska Sims on the PRovoke podcast to talk about being a B-Corp and building a sustainable and purpose-led business, including planned initiatives and collaborative industry projects for the year ahead. 

This two-part podcast with Diana Marszalek features Steve Kirsch, founder of the Early Covid Treatment Fund, and Allison+Partners’ Amber Albrecht discussing the challenges of garnering support for scientists, followed by Tagger’s Diogo Felippelli talking about how the pandemic has changed the tone and tenor of social media.

This episode of the PRovoke Media podcast features Greg Amrofell, CMO at  the Institute for Health Metrics and Evaluation, and Andrew Shih, EVP of corporate and public affairs at MBooth Health. The conversation looks at vaccine communications, the erosion of trust — especially for entities like the CDC and FDA — and how a Biden administration will further evolve the communications landscape.

Allison + Partners consumer brands leader Lisa Rosenberg joins Aarti Shah on the PRovoke podcast to reflect on how the challenges of 2020 shaped innovation this year. We also talk about the creative campaigns that broke through a tumultuous social and political backdrop. Rosenberg was featured on the 2020 Innovator 25 in Americas.   

Berk Communications founder and CEO Ron Berkowitz joins Diana Marszalek on the PRovoke podcast to talk about how professional athletes and players this year have leveraged their personal brands to take a step forward as leadership and role models and push for change. The discussion covers how sport has reflected bigger issues in the world, from Black Lives Matter to cancel culture, and the impact of having no sports to gather around in the year of Covid.