The PRovoke Media Podcast

APCO founder Margery Kraus

APCO founder Margery Kraus joins the PRovoke Media podcast to discuss the pioneering consultancy's journey as it marks its 40th anniversary of operations. In conversation with Arun Sudhaman, Kraus discusses the lessons she has learned along the way, the benefits of independence and perils of private equity, and the crucial intersection between politics and business. Kraus also addresses recent protests at the firm's London office, and the broader scrutiny that PR firms now attract in the mainstream media. 

2024 Young Changemakers

The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA.

In this podcast, the third class of recipients gather with WE founder/CEO Melissa Waggener Zorkin and PRovoke Media editor-in-chief Arun Sudhaman to discuss their the program's importance, the lessons they are hoping to learn, and their advice for PR industry leaders. 

This show features the 2024 Young Changemakers:

• Adina James (UK/Europe), account director, Allison
• Mei Lee (APAC/MEA), senior designer, Retroviral 
• Paula Chirinos (North America), SAE, Ketchum

 

Stephen Thomas on 'Reputations of Value'

Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.'

In conversation with Arun Sudhaman, Thomas discusses why and how he wrote the book, which features insights from numerous communications leaders from across the globe. He also explores whether brands can be 'outrage-proofed' in today's febrile environment, where many may choose to remain silent rather than risk a backlash.

How Did Our Agency Of The Year Winners Stand Out In a Tough Year For PR

PRovoke Media founder Paul Holmes sat down with principals from 2024 Agencies of the Year Chandler Chicco, Day One and The Sway Effect to find out what they did last year — in terms of employee culture, agency marketing, and client relationships — to create success in a challenging environment.

https://www.provokemedia.com/latest/podcast/article/podcast-how-did-our-agency-of-the-year-winners-stand-out-in-a-tough-year-for-pr

MikeWorldWide’s Tom Berry On The Evolution Of PR

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Tom Berry, UK managing director of global agency MikeWorldWide, in a lively and personal discussion ranging from the challenges, opportunities and changes facing the PR industry, to agency leadership, to AI, to people and purpose.

Podcast: Bad Language

Sherlock's Patrick O'Neill discusses companies turning off Latin American consumers by not using language properly.

Diversity Hiring: A Double-Edged Sword?

This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for the next generation of Black, Asian and minority ethnic leaders in the UK public relations industry. The panel talk to Maja Pawinska Sims about the complexities of diversity hiring, exploring issues of tokenism, whether people of colour are bearing the burden of responsibility for ensuring workplaces are representative and inclusive, the role of employee resource groups (ERGs), and their suggestions for how agencies and in-house teams can move forward towards a truly inclusive industry.

 

The panel:

• Priscillia Chun, Campaign Director, Diffusion PR
• Myriam Khan, Head of Communications, UK, Hitachi Rail
• Arun Lloyd, Associate Director, Hope&Glory
• Mammy Maguire, Head of Student Communications & Social Media, Manchester Metropolitan University
• Anita Rathod, Communications & Engagement Lead, Rolls-Royce

Behind Gen Z Comes Gen Alpha

Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands,  discuss Gen Alpha and what the kids who are part of it want from creators.

Reputation, Risk & Resilience With Rod Cartwright

In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent ‘Reputation, Risk and Resilience’ report, an analysis of eight major global reports whose findings impact corporate communicators around the world. The conversation covers the 10 themes of the report, as well as crucial questions for communications leaders to consider, and his conclusion that risk management, crisis preparedness and resilience-building can be seen as sources of huge positive value, rather than being feared or seen as mere insurance policies.

Claudine Moore on Africa's PR opportunities

Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which examines how changing business and media trends are impacting the region's overall PR landscape. Moore, who has been working in African PR for more than a decade, also discusses The Future is Female Mentorship Program, a PR and comms initiative dedicated to African female tech founders.