The PRovoke Media Podcast

Changes to the way media is monetized are transforming the industry landscape as we know it. Broadsheet Communications’ Alex Wolf shares his expert advice and leading industry data on what this means for PR and communications professionals.

PRovokeGlobal 2022 capped off a year spent discussing the many industry trends that have emerged and re-emerged. Over the course of the year which culminated with the 2022 Summit, we’ve covered topics such as internal stakeholders, purpose, data and disinformation. In this PRovoke Media Podcast episode, Paul Holmes chats with Stephan Miller, Kivvit’s Chief Brand Strategist to unpack themes from the recent Summit and what they mean for the industry this year.

A longtime industry veteran, Boathouse President Peter Prodromou is a big believer in the benefits of AI in informing business decisions — on the condition that it’s subject to human editing and interpretation along the way. In this episode of the PRovoke Media Podcast, Prodromou joins Diana Marszalek to discuss the importance of managing AI so that it doesn’t lead to data overload.

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.

 

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska Sims to talk about the global food, confectionary and pet care giant’s sustainability goals, including the family-owned firm’s coral restoration project. He also talks about his takeaways from COP27, and outlines how the corporate communications role is changing within businesses operating in a purpose-driven, polarised world.

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the Empower programme.

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corporation, in 2019. In this edition of the PRovoke Podcast, Maja Pawinska Sims is joined by Kirsty Leighton, founder and CEO of the agency, which started life in London in 2017 and has since expanded to New York and Munich. Leighton discusses what being a B Corp means for the business and how it demonstrates its commitment to people, purpose and planet.

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen’s success — how that success confirms the value of PR.

 

Notified’s Sylvie Harton joins the PRovoke Media podcast for the second episode in a two-part series discussing the PR practitioner’s role in creating an ESG strategy and aligning it with a company’s purpose. 

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP 27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the climate crisis.