The PRovoke Media Podcast

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP 27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the climate crisis.

PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short. Notified’s Sylvie Harton shares why — while these topics have been widely discussed in 2022 — many are missing the mark to define what authentic purpose truly entails.

Hotwire’s Ben Romberg shares how the rise of ESG communications is shining a light on a big opportunity ahead for greentech, especially companies focused on climate change, sustainability and renewable energy.

Is it time to pack up your home office and start commuting again? You might not be ready, but your company’s leadership likely is. According to KPMG’s 2022 CEO Outlook, 65 percent of CEOs at multinational firms saying they want workers back in cubicles 9-to-5 by 2025. As a prime example, this spring, Apple’s Chief Executive Tim Cook told his employees this in a memo, outlining his company’s April 11 hybrid back-to-work plan: “I can’t tell you how much I am looking forward to being together again.” Are employees as eager?

As we look to life post-pandemic and discussions of returning to the office more permanently than the past two years, Ruder Finn's Kathy Bloomgarden and Mondelez International's Russell Dyer weigh in on the challenges facing leaders in ways that have never been required of them until now.

The world looks drastically different than it did three years ago, and change is far from over. Padilla's Matt Kucharski and 3M's Sam Sventek discuss the monumental shifts ahead, reevaluating communication strategies,  and what all of this means for leaders and those who advise them. 

SPAG co-founder and managing partner Aman Gupta joins the PRovoke Media podcast to discuss why corporate communicators need to take responsibility for the fragmented nature of health systems if they are to successfully address the many challenges that have been highlighted by the Covid-19 pandemic. In conversation with Arun Sudhaman, Gupta talks through the interplay between multiple stakeholders in the healthcare ecosystem, and what this means for communicators in a diverse region like Asia-Pacific. 

In this PRovoke Media Podcast, Rodell Mollineau and Ron Bonjean, co-founders and partners at ROKK Solutions, discuss the current political situation in the U.S., and its implications for business and PR. After all, in many cases, it’s no longer possible to avoid getting involved in public political debate. The pressure from customers and employees is too strong. But on the other hand, not every conversation is one a corporation needs to be part of.

The Asia-Pacific Association of Communication Directors launches its new podcast with an interview with Airbus Australia/New Zealand chief representative Stephen Forshaw. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, corporate communications veteran Forshaw discusses his recent move to a broader business role at Airbus, and breaks down key lessons he has learned in terms of his career, campaign work and personal life. Forshaw, who spent two decades in Singapore before returning to Australia, also offers up one piece of advice for his younger self. 

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James Wright, Global CEO of Red Havas, and Renee Connolly, Chief Diversity, Equity & Inclusion Officer, and Head of Innovation HR Engagement & Inclusion at Merck KGaA, discuss the importance of keeping companies accountable to their purpose related promises, and the intersection of professional and personal purpose

Ogilvy PR Australia and New Zealand CEO Richard Brett joins the PRovoke Media podcast to discuss his firm's latest Futures Report, which examines key marketing and communications trends gleaned from creativity, cultural and design events in Australasia and beyond. In conversation with PRovoke Media editor Arun Sudhaman, Brett focuses on four trends in particular — altruism, authorship, alchemy and altered states of authority.