The PRovoke Media Podcast

2022 Changemaker Mubashira Farooqi joins WE Communications Global CEO Melissa Waggener Zorkin, and PRovoke Media's Arun Sudhaman to discuss the importance of elevating new and diverse voices across the industry on this episode of the PRovoke Media Podcast. 

The evolving nature of communications means reevaluating the ways things have been done in the past, including dated recruiting models and traditional org charts. Global Strategy Group's Tanya Meck joins this episode of the PRovoke Media Podcast to talk about what led her team to build a creative agency in-house, and why she's not looking back. 

Ben Fisher, head of health UK at WE Communications, joins the PRovoke Media Podcast to discuss the latest research on how health care companies can better engage with consumers and the importance of sharing how they’re contributing to overall societal good

Three representatives— from three different continents — of the Public Relations Organization International talk about why they started their own businesses, what it took to get where they are today, and what’s next for the next generation of female entrepreneurs in communications.  

In this episode of PRovoke Media podcast, Emily Whetung-MacInnes, Proof Strategies’ senior advisor of Indigenous relations, discusses what it takes for companies to fully grasp the importance of Indigenous perspectives and to engage with Canada’s Indigenous Peoples in meaningful and impactful ways. A former chief of the Curve Lake First Nation, Whetung-MacInnes shares insights into the plethora of challenges facing Indigenous Peoples and why it has taken so long for organizations to be giving them due attention.

 

Aranthan “AJ” Jones II is Starbucks head of global comms and public affairs. In this episode of the PRovoke Media podcast, he joins Diana Marszalek to talk about his advocacy of corporate America — and communicators in particular — banding together to address big-picture issues, like DEI. He also discusses the coffee giant’s relationship with its employees and recent efforts to unionize.

 

It may have taken longer than other regions for Asia-Pacific to adopt health care as a standard among PR and Comms practices, but the region is swiftly setting some global trends. Finn Partners’ Fern Lazar joins Paul Holmes on this episode of the PRovoke Media Podcast to discuss the health ecosystem within the Asian markets. 

As organizations look for ways to define and scale their purpose and impact, the importance of building coalitions comprised of dedicated like-minded companies has never been greater. Today's episode features Amy Terpeluk, managing partner at Finn Partners, and Candice Dixon, coalition development director at NPower, as they discuss their work on the Command Shift coalition and setting it on course to have a lasting impact. 

Three conversations from the 2023 World Economic Forum, each bringing a different lens on which to view the event. In the first, TCS global markets CMO/CCO Abhinav Kumar weighs up Davos' benefits against its reputation issues, before Mubadala CCO Brian Lott discusses the geopolitical media environment, particularly as it applies to his experiences in the Middle East. HCLTech global CMO Jill Kouri, meanwhile, reveals her progress and lessons in terms of repositioning the Indian tech brand. 

Having a presence in Latin America is top-of-mind for many brands seeking to boost their global presence, and many are looking for the secret sauce to make a splash. Leaders from Vianews and NEXTracker join us this episode to discuss why there’s no one-size-fits all strategy to do it.