The PRovoke Media Podcast

An Inside Look at the World of Pharma Influencers

Influencer Shanda Foster and Marina Maher Communications senior VP Kristine Fan join the PRovoke Media podcast to discuss what it takes for influencers to generate conversation and trust while dispelling misinformation in the healthcare space.

Multiculturalism in Health Care: What it Is and Best Practice Insights

More companies are embracing multiculturalism and approaching their audiences with a renewed recognition – and celebration – of their differences. This is especially true in the health care space where there is a growing recognition for the need to create culturally relevant campaigns that speak to all audiences. In this episode of the PRovoke Media Podcast, Megan Miller is joined by Ricky Fairley CEO of TOUCH, The Black Breast Cancer Alliance and Dina Alban vice president, and co-chair of the DE and I committee at Coyne PR, to talk about how the industry is adapting to multiculturalism. 

Bringing Science To Strategic Communications

In this episode of the PRovoke Media podcast, Lyndon Johnson, the founder of Toronto-based communications agency Think Differently, talks to Maja Pawinska Sims about being a neurodiverse agency leader, as well as introducing SCIENCE, his new 'operating system' for strategic communications, which blends academic theory, integration, scientific methodology, operational best practice and workflow. 

Breaking Through the B2B Thought Leadership Noise

Edelman's Joseph Kingsbury and Ferguson's Victoria Morrissey join Paul Holmes to discuss findings of Edelman's latest B2B thought leadership study regarding the pandemic's impact on business-to-business audiences.

Getting Travelers Back To Puerto Rico

Discover Puerto Rico CMO Leah Chandler joins the Provoke Podcast to discuss bringing Puerto Rico tourism back to life after repeated crises.

Partnering To Bolster Multicultural Communications

Zeno Group CEO Barby Siegel and Egami CEO Teneshia Jackson Warner join the PRovoke Media podcast to discuss their firms’ new partnership centered around diversifying communications.

 

Winning the Talent Wars: How to Attract and Retain Top Talent

While the majority of businesses were sending employees home at the beginning of the pandemic, Moderna was rapidly scaling. When the pharmaceutical company joined the race to a vaccine, it grew overnight by more than 2,000 employees. Suddenly every Moderna employee was thrust into the public spotlight, making it more important than ever for leadership to ensure employees and their families felt cared for and supported.  

In this episode of the PRovoke Media Podcast, Megan Miller, Head of Content Partnerships at PRovoke Media talks with Scott Allison, global chairman & CEO at Allison+Partners and Tracey Franklin, chief human resources officer for Moderna, about the impact of the pandemic on Moderna — a company that was propelled to global notoriety as it worked toward a COVID vaccine —  and role culture played in its success. 

Allison and Franklin discuss the unprecedented value of face-to-face video calls with their people during a crisis, as well as the unexpected ways in which they met the needs of their employees during a time of risk and uncertainty. Moderna’s established culture that already prioritized taking care of its people was put to the test during the pandemic as employees’ needs demanded new types of support that included things like childcare and meal deliveries. It was this commitment to putting people over the work that was instrumental in Moderna’s successful development of a COVID vaccine. 

Topics like burnout, growth, working from home and handling being a company shot into the global spotlight as Moderna are also discussed.  

The PRovoke Podcast: Perfecting the Partnership

A great partner can make or break a campaign. In today's PRovoke Media Podcast episode, "Perfecting the Partnership," we talk to Coyne PR and Eggland’s Best about their long-running relationship and the strategic partnerships they've launched along the way. Together, they've been marketing the brand's eggs for more than 10 years.

To explore the strategy behind their long list of successful partner-pairings, Megan Miller, head of content partnerships at PRovoke Media, speaks with Jackie Peskin, vice president at Coyne PR, and Dave Holdsworth, vice president of marketing at Eggland’s Best. 

The agency-brand relationship has brought life to several unique partnerships including ones with Lifetime Fitness and the colorful lifestyle brand, The Home Edit. While many wouldn't have expected eggs to have much in common with an organizational brand, Peskin's research and background in nutritional studies led to the insight that reorganizing the way food is stored inside a fridge can actually help people eat healthier — something with which Eggland's Best strives to be associated.

Peskin and Holdsworth also discuss the surprising ways in which the Covid-19 pandemic affected their work, most notably making the decision to scale back Eggland’s Best advertising during the beginning of lockdowns as consumers were having difficulty finding any eggs available in their supermarkets.

The conversation concludes with Peskin speaking on the importance of the firm and the brand's roles in vetting possible partners for the value a partnership will lend to enhancing that brand’s identity. 

The state of technology storytelling in Asia

Allison+Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia. The discussion follows an Allison+Partners research study that explored the battle of brand vs product, with tech news now encompassing a wide range of topics, including policy issues, geopolitical tensions, security breaches, and workplace culture. The podcast explores this shift and its implications for brands, journalists, and technology storytelling.

Clyde Group On Being Intentional About DE&I

2021 saw Clyde Group publish its first IDEA (Inclusivity, Diversity, Equity, & Accountability) Report, a transparent accounting of the firm’s accomplishments and shortcomings in DEI. In conversation with PRovoke Media’ Diana Marszalek, founder Alex Slater and senior VP Contessa Kellogg-Winters discuss the open and honest feedback employees provided through the report — and what the agency is doing to follow up on it.