The PRovoke Media Podcast

Cannes Series: What authenticity means in 2022

The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Angela Mears, in a provocative discussion of takeaways from this year's Cannes Lions festival. Notable trends include the need for brands to create culture rather than just participating, which requires them to take more risks and perhaps rethink what authenticity means in today's multi-platform era. 

Cannes Series: Making net zero net positive for everyone

In the third edition of our Cannes podcast series, Avian WE CEO Nitin Mantri sits down with Arun Sudhaman to discuss why climate change and ESG issues are becoming non-negotiable for brands. Mantri also discusses how these themes inform corporate communications in India, and their implications for the broader PR market in that country. 

Cannes Series: How brands can be culturally relevant and impactful

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-moving times.

Cannes Series: Hotwire on creativity in ESG reporting

In the first of a series of special podcasts from Cannes Lions International Festival of Creativity, Hotwire’s co-president of North America, Heather Craft, talks to Paul Holmes about how communicators can bring creativity to ESG reporting and tell compelling stories about brand accountability that resonate with multiple stakeholders and audiences.

Building Brand Trust with ESG

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.

 

Topics Covered:

0:00 Introductions

2:32: What if This is New to Me?

4:57: The History of ESG

7:57: Start with the Top-Line Narrative

9:57: Get Executives Involved

14:01: Consistency Between Internal and External Messaging is Always a Problem

15:37: Make Employees Part of the Strategy

20:51: Where Does This Fall in the Priority List for the Company?

22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it) 

Cyberattacks: Preparing for the Inevitable

Every single industry is a target for cyber criminals these days, but Anna Ruth Williams, founder and chief strategy officer at ARPR, and Geoff Blaine, senior vice president and chief marketing officer at SonicWall, have insight on how companies can better protect themselves before an attack. 

Upskilling Diverse Post-Grads For Marketing Careers

In this episode of the PRovoke Media Podcast, Celen Vasquez provides insight into the organization COOP, and how it trains under-employed college grads for careers in marketing and communications. A COOP graduate, Vasquez discusses the roots of the industry-specific program and how it works with PR and marketing agencies to help launch careers.

Exploring the State of the Influencer Space

Armando Triana, senior vice president of social media at Coyne PR, and Henry Langer, vice president of customer success at Julius Influencer Marketing, discuss how social media influencers are educating and entertaining a growing number of audiences in new ways.

The Evolution of Purpose: Organizations’ Progress Beyond Well-Intentioned Pledges in 2022

James Wright, Global CEO of Red Havas, and Anne Tyrer, Vice President of U.K. Corporate Affairs and Communications at American Express, share how brands can be authentic in their purpose initiatives and how they communicate about them.

The State of PR Across Latin America

After six years running Edelman Mexico as general manager, Mariana Sanz in 2021 added serving as CEO of Latin America to her responsibilities. In this episode of the PRovoke Media podcast, Sanz talks to Diana Marszalek about overseeing a region with widely varied countries and cultures.