The PRovoke Media Podcast

APACD Podcast: Stephen Forshaw from Airbus

The Asia-Pacific Association of Communication Directors launches its new podcast with an interview with Airbus Australia/New Zealand chief representative Stephen Forshaw. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, corporate communications veteran Forshaw discusses his recent move to a broader business role at Airbus, and breaks down key lessons he has learned in terms of his career, campaign work and personal life. Forshaw, who spent two decades in Singapore before returning to Australia, also offers up one piece of advice for his younger self. 

You can subscribe to the APACD podcast, for more conversations like these, here:

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A Continued Conversation on a Company’s Purpose — in Light of a Potential Economic Downturn

James Wright, Global CEO of Red Havas, and Renee Connolly, Chief Diversity, Equity & Inclusion Officer, and Head of Innovation HR Engagement & Inclusion at Merck KGaA, discuss the importance of keeping companies accountable to their purpose related promises, and the intersection of professional and personal purpose

Future PR trends — authorship, altruism & more

Ogilvy PR Australia and New Zealand CEO Richard Brett joins the PRovoke Media podcast to discuss his firm's latest Futures Report, which examines key marketing and communications trends gleaned from creativity, cultural and design events in Australasia and beyond. In conversation with PRovoke Media editor Arun Sudhaman, Brett focuses on four trends in particular — altruism, authorship, alchemy and altered states of authority. 

Engaging Your Stakeholders on Today’s Social Issues

In this PRovoke Media Podcast, Andrea Hagelgans, managing director of social engagement issues for Edelman, shares why, when and how to take positions on social issues. It is of course impossible and impractical for companies and executives to speak out on every issue, so Hagelgans details where to get started to make sure you’re strategic and not making moves that could negatively impact your reputation.

Cannes Series: Ogilvy on the creative earned media mindset

In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the global CEO of Ogilvy PR, and the firm's chief creative officer, Lisa Bright, about big creative ideas, how agency and in-house professionals can bring an earned media mindset to creative campaigns, and how to ensure creativity runs through agencies and PR teams. 

The Gen Z Effect on the Workplace

The next generation of workers are about to step onto the world stage, and their impact is going to be profound – is your organization ready? In this video version of the PRovoke Media Podcast, Diana Marszalek, senior reporter at PRovoke Media, is joined by Kathy Bloomgarden, CEO of Ruder Finn, Josh Morton, vice president and head of corporate communications, Nestlé North America, and Gretel Perera, head of Expedia Brands PR, Americas, Expedia Group, to discuss how to meet Gen Z’s workplace expectations and what it is they want from future employers.

Topics include:
0:00 Introductions
1:24 Creating a Culture That Suits Gen Z
5:23 An Entrepreneurial Spirit Regardless of Company Size
9:46 What Matters: Authentic Leadership and Sustainability
13:46 Create a Culture of Community and Caring
16:03 The Importance of Employee Resource Groups for Belonging
18:55 The Future of Work is a Hybrid Model
22:48 Zoom Fatigue is Real: Here’s What’s Next

Unique Considerations Agencies Face When Going Global

Zoe Watson, Australia lead and vice president of global strategy at Praytell, shares how companies can set themselves up for success when growing their businesses in new markets

Cannes Series: What authenticity means in 2022

The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Angela Mears, in a provocative discussion of takeaways from this year's Cannes Lions festival. Notable trends include the need for brands to create culture rather than just participating, which requires them to take more risks and perhaps rethink what authenticity means in today's multi-platform era. 

Cannes Series: Making net zero net positive for everyone

In the third edition of our Cannes podcast series, Avian WE CEO Nitin Mantri sits down with Arun Sudhaman to discuss why climate change and ESG issues are becoming non-negotiable for brands. Mantri also discusses how these themes inform corporate communications in India, and their implications for the broader PR market in that country. 

Cannes Series: How brands can be culturally relevant and impactful

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-moving times.