The PRovoke Media Podcast

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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

Episodes

Jun 7, 2021

Modern Brand Belief: Data-Informed Innovation With GSK & Imre

Jun 7, 2021

30 min

In the first episode of our new series on Modern Brand Belief, in partnership with imre, we explore data-informed innovation with Lindsay McGettigan, SVP & activation group director at imre, and Ryan Billings, head of oncology digital customer experience at GSK. The conversation includes defining innovation amid today's hype cycle, the unexpected intersection of data and empathy, and how to avoid pitfalls of chasing 'the shiny new object' when it comes to innovation. PRovoke senior reporter Diana Marszalek hosts the discussion.

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