The PRovoke Media Podcast

Keeping Earned Media’s Seat At The Table

Coyne PR’s Stacy Bataille joins the podcast to discuss the evolution of earned media and how PR professionals can ensure PR stays in the marketing mix.

What Comms Pros Need To Know About Climate Lobbying

As the urgency of the climate crisis intensifies, more corporates are beginning to disclose information about their climate policies and the extent to which their work with third parties such as trade associations aligns with those policies and with the requirements of the Paris Climate Agreement. Chris Pratt, managing director of Hill+Knowlton’s sustainability and social impact specialist Better Impact team in the UK, and Matthew Phillips, communications director for the UN’s High-Level Climate Champions for COP27 & COP28, join Maja Pawinska Sims on the PRovoke Media podcast to explain how climate policy disclosure is evolving, and the implications for the communications industry. 

Resources:

‘Integrity Matters: Net Zero Commitments by Businesses, Financial Institutions, Cities and Regions’ the latest report from the UN’s High Level Expert Group.

The Climate Action 100+ Net Zero Company Benchmark

Race to Zero criteria, which outlines the ‘five Ps’: Pledge, Plan, Proceed, Publish and Persuade

The Global Standard on Responsible Climate Lobbying

We Mean Business coalition

 

The Change Agencies On Inclusive Communications

RenewPR president Ben Finzel and Siarza CEO Kristelle Siarza discuss The Change Agencies, a network of independent firms specializing in inclusive communications.

Navigating and Leading Through The Heavy Impact of Trauma

Dr. Ebony Copeland, director of the Howard University Student Health Center, and leaders from Ketchum, Jim Joseph and Michelle Baker, join the podcast to discuss the growing impact of trauma on schools, organizations and communities, with a focus on the unique needs and challenges for people of color

Niche Practices Translate To Big Learnings For The Greater Agency

French West Vaughan joins this episode to discuss how niche practice acquisitions can be mutually beneficial, while also serving as a major growth strategy for agencies and their clients. 

PR in Ukraine, one year after the invasion

As the war in Ukraine continues past the first anniversary of Russia’s invasion, Viroslava Novosylna, the founder and CEO of Ukrainian PR agency Slova Tech PR, joins Maja Pawinska Sims on the PRovoke podcast to talk about her experiences of the past year, how the business and communications landscape has changed, and how communications professionals around the world can continue to support the people of Ukraine.

CommsIndex with Sylvia Evans and Charles Lankester

The Asia-Pacific Communications Index is conducted annually by the Asia-Pacific Association of Communication Directors (APACD) in conjunction with Ruder Finn Asia, and polls more than 120 senior in-house communications executives (including APACD members) across the region. In this episode APACD board member Sylvia Evans and Ruder Finn Asia EVP Charles Lankester join PRovoke Media editor-in-chief to discuss some of the key findings, including the elevated value of the communications function, measurement/evaluation challenges, job satisfaction, and the need for external agency support. 

Igniting the Industry: Making Change With Purpose

2022 Changemaker Mubashira Farooqi joins WE Communications Global CEO Melissa Waggener Zorkin, and PRovoke Media's Arun Sudhaman to discuss the importance of elevating new and diverse voices across the industry on this episode of the PRovoke Media Podcast. 

The Agency Within The Agency: Bringing Creative In-House

The evolving nature of communications means reevaluating the ways things have been done in the past, including dated recruiting models and traditional org charts. Global Strategy Group's Tanya Meck joins this episode of the PRovoke Media Podcast to talk about what led her team to build a creative agency in-house, and why she's not looking back. 

More Than Medicine: Is Corporate Reputation The New Gold Standard?

Ben Fisher, head of health UK at WE Communications, joins the PRovoke Media Podcast to discuss the latest research on how health care companies can better engage with consumers and the importance of sharing how they’re contributing to overall societal good