The PRovoke Media Podcast

Tier One On Leveraging Trendspotting To Elevate Brands

Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands. 

How Brands Can Build Consumer Love In A Cost-Of-Living Crisis

In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.

 

The Future Of Cognitive AI And Its Role In Protecting Brands

BCW joins the podcast to discuss their recently announced partnership with Limbik, a top information defense technology company rooted in cognitive artificial intelligence (AI), which will provide clients with advanced identification and mitigation solutions in today's post-factual environment. Paul Holmes hosts guests BCW Chief Innovation Officer Chad Latz, and Limbik's Co-Founder and CEO Zach Schwitzky, along with Chief Revenue Officer Caroline Tarpey in this episode. 

Maureen Lippe On Radical Reinvention

Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.

Prioritizing Employee Wellness Is Good Business

Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri join the PRovoke Media Podcast to discuss why wellness programs are not just a nice to have, but a necessity for business models in 2023. 

The power of strategic comms for social impact

Stan Getui, the Africa director of Luminate, joins Maja Pawinska Sims to talk about the global philanthropy organisation’s new ‘Winning Hearts and Minds’ report on how nonprofits, activists, community groups, funders and creative agencies can harness the power of strategic communications for greater social impact, and the barriers to collaboration between strategic communications firms and these change agents.

Cannes Series: 2023 Festival Retrospective

W Communications associate Creative Director John Wilkinson, and Director Jess O'Donohoe join PRovoke Editor Maja Pawinska Sims to unpack their first experience of Cannes. In the episode, they talk about lessons and takeaways from the festival, do a review of their own work which won this year, and discuss other winners they loved.

 

 

The Gap Between Journalists’ & Consumers’ Views Of The Media

Megan Driscoll, CEO and founder of EvolveMKD, discusses the substantial disconnect between how the media views itself and how its audience sees it.

Andrew Bloch on clients, new business and agency M&A

Andrew Bloch, co-founder of iconic UK agency Frank, joins the PRovoke Media podcast to discuss his new career direction, which involves twin roles focusing on agency selection and M&A. In conversation with PRovoke editor-in-chief Arun Sudhaman, Bloch explores challenges in the client-agency relationship, the evolution of new business and pitching, and the current state of play when it comes to buying and selling PR firms. 

African Tech & EMEA Tech Agency Of The Year

In this two-part PRovoke Media Podcast, PRovoke Media editor-in-chief Arun Sudhaman sits down with Wimbart founder and CEO Jessica Hope and CC Group CEO Rich Fogg and COO Paul Nolan.