The PRovoke Media Podcast

In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman.

In a conversation that covered the firm’s history, the reasons it has remained committed to its independence, its Trust Barometer research, and the challenges Richard sees ahead as the competitive landscape evolves.

Future editions of this podcast will feature a wide variety of leaders, from giant multinational agencies to small specialist boutiques, from all of the world's regions as we seek to capture what drives success in a dynamic, fast-changing, hyper-competitive PR business.

Read highlights from the episode here: https://www.provokemedia.com/long-reads/article/richard-edelman-i-like-to-run-the-pirate-ship

Research from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-term imperative of building brand equity.

PRovoke Media's Paul Holmes sat down with Emily Thomas of B2L and Coopervision senior global brand director Chris Carter to discuss how marketers can strike the right balance.

Moira Gilchrist, chief communications officer at Philip Morris International, joins Paul Holmes to discuss the “Fifth Estate,” and the changing face of activism.

Aaron Kwittken discusses how he sees the PR using AI in the year ahead.

Fine Lines founder Kat McGettigan and Goldbug founder Lara Gould join Maja Pawinska Sims on the PRovoke Podcast to talk about their career journeys and their experiences as female agency founders and leaders. The duo also dive into the Lonely Female Founders Club, which McGettigan recently launched to support women entrepreneurs in the PR industry and beyond. 

In the first of a series of podcasts for and featuring chief communications officers, PRovoke Media founder discussed the various roles that CCOs play in supporting their executive leadership team at the World Economic Forum in Davos. Lenovo's Charlotte West discusses her experience at Davos earlier this year, while former WEF communications chief Adrian Monck drew on his vast experience helping to manage the gathering.

Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in America study, which looks at which information sources play the biggest roles in influencing purchase choices.

Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in comms terms can have a lasting impact on corporate reputation. In this episode of the PRovoke podcast, Maja Pawinska Sims is joined by Flora Haslam, European technology practice leader at Finn Partners, Richard Hummel, director of threat intelligence at cybersecurity firm Netscout, and Kevin Curren, professor of cyber security at Ulster University, to explore how companies can navigate cybersecurity breaches and incidents to minimise their impact on corporate reputation and trust.

In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of the event, from the future of purpose in a politicized environment to the impact of AI on newsrooms and PR agencies—as well as Ogilvy’s big night at the Global SABRE Awards, where it was crowned Global Creative Agency of the Year

In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose- and values-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainability and ESG.