The PRovoke Media Podcast

The critical role of comms in decriminalising suicide

Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the first initiative of its kind to call for legal change in 25 countries around the world where suicide and attempted suicide are still a criminal offence. The charity’s communications and campaign director Nick Stravs, a former leader at BCW and Weber Shandwick, joins the PRovoke Media podcast to talk about the critical role of communications in the campaign’s strategy and potential success, along with Billee Howard, founder and CEO of AI-powered emotional insights software platform Brandthrō, who is working alongside Stravs on the campaign.

HBCU Sports In The Limelight

Mid-Eastern Athletic Conference Commissioner Sonja Stills joins the PRovoke Media podcast to discuss raising the visibility of HBCU sports.

Cross-Generational Communications: Creating Ageless Connections

In this episode sponsored by Racepoint Global, we discuss how the themes of curiosity and cross-generational collaboration apply to the world of communications. Guests include Marci Alboher of CoGenerate and Scott Shigeoka, author of "SEEK: How Curiosity Can Transform Your Life and Change the World." 

Moderna Chief Brand Officer Kate Cronin

Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.

PRovokeGlobal Preview: Is Disruption Redefining The Agency World?

PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact. Unlock Health is a single source growth partner for healthcare providers with services that span the full range of marketing solutions from audience engagement and consulting, to technology solutions that connect the full eco-system for their partners. Join us 6-7 November for this year's PRovokeGlobal in Washington, D.C. 

Brands Should Act More Like Creators

Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.

Ex-AIIB comms chief Bob Pickard

Bob Pickard joins the PRovoke Media podcast to discuss his dramatic exit from the Asian Infrastructure Investment Bank, whom he accused of being overly influenced by the Chinese Communist Party. In conversation with Arun Sudhaman, Pickard responds to a subsequent AIIB report that dismissed his allegations, and instead claimed his tenure was marked by "managerial shortcomings". He also discusses the geopolitical environment for Western companies in China, and explains why he took on the role in the first place. 

The Rise Of Misinformation And What It Means For Brand Storytellers

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelling to fact-telling. 

Tier One On Leveraging Trendspotting To Elevate Brands

Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands. 

How Brands Can Build Consumer Love In A Cost-Of-Living Crisis

In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.