
297.1K
Downloads
499
Episodes
Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
Episodes

Monday Jan 22, 2024
The Lowdown On Analyst Relations
Monday Jan 22, 2024
Monday Jan 22, 2024
The Guyer Group’s Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.

Wednesday Jan 10, 2024
Global Healthcare Campaigns, Myth Or Reality?
Wednesday Jan 10, 2024
Wednesday Jan 10, 2024

Monday Jan 08, 2024
Using AI To Supercharge Success
Monday Jan 08, 2024
Monday Jan 08, 2024
In October, Unlock Health joined me to discuss the PRovokeGlobal Summit. This month they sat down again to discuss the main lessons learned from a diverse and provocative event.
In a wide-ranging discussion that took in major industry challenges from the growing use of artificial intelligence to the spread of disinformation, from the “pink economy” post-Barbie to the need to address social inequality in all its forms at future events, I sat down with Unlock Health chief executive Brandon Edwards and the agency’s managing director of innovation Kathleen Perley to discuss the main takeaways from the PRovokeGlobal Summit in November.
Among the topics of discussion:
- A discussion of how AI can enable and empower PR professionals rather than threaten to replace them, and how those familiar with the technology can make their colleagues more comfortable about the transformation AI will bring.
- Why corporate interest in ESG is unlikely to dissipate, even if the language we use to discuss a broad commitment to stakeholder capitalism needs to change—and why more relatable language may be needed.
- How the “pink economy” has always been central to healthcare, where women are often the gatekeepers for the entire family, and what consumer brands can learn from that.
- The importance of discussing economic inequality, and why that’s an issue at the root of ESG, DEI and the kind of tribalism that seems to have taken over political discussion in the US and globally.
Unlock Health is a single-source growth partner for healthcare providers, offering a range of marketing communications services, consulting, and technology. It emphasizes the importance of convergence in the industry, bringing together technology solutions and traditional marketing services, brand and performance marketing, and do it all through the lens of their industry-specific healthcare expertise.

Thursday Dec 14, 2023
Havas Red On The Maturation of Influencer Marketing
Thursday Dec 14, 2023
Thursday Dec 14, 2023
Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US discuss the evolution of influencer marketing and how the agency’s new global practice devoted to the craft, Sway, helps clients drive authentic and engaging brand communications through influencers — and the important role best practices, data, social tools and measurement have in accomplishing that.

Friday Dec 01, 2023
The critical role of comms in decriminalising suicide
Friday Dec 01, 2023
Friday Dec 01, 2023
Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the first initiative of its kind to call for legal change in 25 countries around the world where suicide and attempted suicide are still a criminal offence. The charity’s communications and campaign director Nick Stravs, a former leader at BCW and Weber Shandwick, joins the PRovoke Media podcast to talk about the critical role of communications in the campaign’s strategy and potential success, along with Billee Howard, founder and CEO of AI-powered emotional insights software platform Brandthrō, who is working alongside Stravs on the campaign.

Tuesday Nov 21, 2023
HBCU Sports In The Limelight
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Mid-Eastern Athletic Conference Commissioner Sonja Stills joins the PRovoke Media podcast to discuss raising the visibility of HBCU sports.

Thursday Nov 16, 2023
Cross-Generational Communications: Creating Ageless Connections
Thursday Nov 16, 2023
Thursday Nov 16, 2023
In this episode sponsored by Racepoint Global, we discuss how the themes of curiosity and cross-generational collaboration apply to the world of communications. Guests include Marci Alboher of CoGenerate and Scott Shigeoka, author of "SEEK: How Curiosity Can Transform Your Life and Change the World."

Monday Nov 13, 2023
Moderna Chief Brand Officer Kate Cronin
Monday Nov 13, 2023
Monday Nov 13, 2023
Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.

Friday Oct 27, 2023
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
Friday Oct 27, 2023
Friday Oct 27, 2023
PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact. Unlock Health is a single source growth partner for healthcare providers with services that span the full range of marketing solutions from audience engagement and consulting, to technology solutions that connect the full eco-system for their partners. Join us 6-7 November for this year's PRovokeGlobal in Washington, D.C.

Thursday Oct 26, 2023
Brands Should Act More Like Creators
Thursday Oct 26, 2023
Thursday Oct 26, 2023
Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.