The PRovoke Media Podcast

Podcast: What makes kids tick? With Therese Caruso (Ep. 147)

Zeno Group’s managing director, global strategy and insights Therese Caruso joins Diana Marszalek in the Echo Chamber to talk about what brands need to know to reach “Gen We” – the kids aged 14 to 20 who wield influence in the family, and are radically different than the millennials that marketers have worked long and hard to understand. They have friendships based on shared values, believe success and purpose are keys to happiness and see themselves as their own personal brands.

Davos Voices: Senior marketers & comms leaders at #wef19 (Ep. 146)

The Holmes Report's Arun Sudhaman sits down with a trio of senior marcomms leaders at the 2019 World Economic Forum at Davos, discussing the event's enduring significance, along with the challenges facing the established world order. First up, PMI communications SVP Marian Salzman discusses her surprising decision to join 'big tobacco' after a lengthy stint leading advertising and PR agencies. Salzman is followed by UN World Food Programme communications director Corinne Woods, who explores her organization's marketing challenges, along with the benefits Davos brings for NGOs. Finally, Davos veteran and TCS CMCO Abhinav Kumar joins the show to provide his reflections on this year's event and the continuing perception gap that plagues the World Economic Forum.

Hotwire CEO Barbara Bates (Ep. 145)

Hotwire CEO Barbara Bates joins the Echo Chamber to discuss her shift from independent agency life to overseeing a publicly-held firm. Bates also explores why she believes 'micro-networks' and midsize players are thriving in today's PR market, particularly in opposition to the giant MNC networks. In conversation with Arun Sudhaman, Bates also looks at the evolution of PR on the US West Coast, and the issues faced by major tech companies in that region. 

2019 predictions with Alan VanderMolen (Ep. 144)

WE Communications international president Alan VanderMolen discusses his 2019 predictions, which include a potential renaissance for communicators after playing second fiddle to marketers for years. VanderMolen also explores the likelihood of publicly-held firms buying themselves back from their holding groups and defends his bullish forecast for PR industry growth this year. 

Rethinking Innovation & Analytics with Bulleit Group, Proof (Ep. 143)

Bulleit Group CEO Kyle Arteaga talks to the Holmes Report's Aarti Shah about the way companies — and the media — are rethinking how they position and talk about innovation. Later in the show, Proof Analytics founder Mark Stouse joins to talk about a recent survey that showed 96% C-suite respondents see their marketing and PR teams as “unwilling or unable” to prove ROI.

 

Sir Martin Sorrell (Ep. 142)

In a keynote session from PRovoke18, Sir Martin Sorrell takes aim at the holding groups, during a feisty conversation with Holmes Report founder and chair Paul Holmes, while also defending his record as WPP CEO. Starting with the FT story that reported several allegations regarding the S4 chairman's acrimonious exit from WPP, Sorrell sought to turn the spotlight back onto the holding groups, none more so than his former company, which he consistently referred to as "Wire and Plastic Products".

Tim Sutton turns the tables (Ep. 141)

Weber Shandwick EMEA & Asia-Pacific chairman Tim Sutton turns interviewer on the latest episode of the Echo Chamber, asking the Holmes Report's Arun Sudhaman about the company's strategy for growth, its agency of the year decisions, the evolution of PR and much more. 

David Ko on 'deepfake content' and cybersecurity in China (Ep. 140)

RFI Asia SVP and Asia lead David Ko joins the Echo Chamber to discuss the latest developments in terms of policing 'deepfake content' on the major social media platforms. In conversation with Arun Sudhaman, Ko also explores the rise of fake news on China's social media channels, talks about the threats posed by cybersecurity breaches, and about the role of marketers in this regard.

'Everything You Do Could End Up In the Media'

In a re-broadcast of a webinar from last month, the Holmes Report founder Paul Holmes is interviewed by Group Gordon CEO Michael Gordon on whether, in an era defined by politicization and polarization, it's possible —or even advisable — for brands to just watch from the sidelines. A summary of the conversation is also available here.  

 

Richard Edelman (Ep. 138)

In a session from the PRovoke18 Global PR Summit, the CEO of the world's largest PR firm is interviewed by Holmes Report editor-in-chief Arun Sudhaman about the state of today's PR industry. In an expansive and honest conversation, Edelman talks through the cultural challenges facing his agency, opportunities for growth and why transformation is required if today's PR firms are to compete with advertising shops for CMO budgets.