The PRovoke Media Podcast

Prince Andrew's Newsnight Interview (Ep. 194)

Enero Group non-executive director David Brain joins the Echo Chamber to examine Prince Andrew's car-crash of an interview on BBC Newsnight. In conversation with Arun Sudhaman, Brain discusses the PR challenges faced by the Royal Family and why Prince Andrew must learn the basics of crisis management. 

Maxim Behar on the global PR revolution (Ep. 193)

Maxim Behar, the CEO of M3 Communications in Bulgaria, joins Maja Pawinska Sims in the Echo Chamber on the publication of his new book, The Global PR Revolution. The ICCO past president talks about how PR has changed not only during his 25-year career, but more dramatically over the past couple of years, as social media has become a dominant force in the media and communications industries.

OPPI's TK Kanchana (Ep. 192)

TK Kanchana is board member and head of the Organisation of Pharmaceutical Producers of India (OPPI), representing India's pharma industry at a time of considerable change across the country. Kanchana joins the Echo Chamber to discuss how she has overhauled OPPI's approach to communications, and how this has helped the pharma body build a more successful engagement platform. 

Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)

In this episode, Aarti Shah and the W2O Group's Aaron Strout reflect on key takeaways from #PRovoke19, which took place in Washington, DC from October 21 to 23. Among the topics they touch on: how empathetic brands allow employees to be themselves at work, the urgency for the PR industry to speak the language of business, and how Generation Z will accelerate change in unprecedented ways. To read more about the sessions and takeaways from #PRovoke19, full coverage from the event can be found here.

 

 

Doing business in China; PRovoke19 preview (Ep.190)

As organisations and companies such as the NBA, Apple and Blizzard face the dilemma of standing up for their values or staying quiet on events in Hong Kong to protect their interests in China, Arun Sudhaman and Paul Holmes talk through the challenges of doing business in China for brands. They also preview the themes and sessions at the Holmes Report’s PRovoke Global PR Summit, being held from October 21-23 in Washington, DC, including Parkland school shooting survivors talking about the anti-gun violence March For Our Lives movement.

Bringing artificial intelligence stories to life (Ep. 189)

André Labadie, Brands2Life’s managing director of business and technology, has written a new white paper on the communications landscape around artificial intelligence. He joins Maja Pawinska Sims in the Echo Chamber to talk through the challenges of bringing AI stories to life in a crowded market, including ethics, education and “AI-washing."

How to grow, build and sell a PR agency (Ep.188)

PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: 'Grow, Build, Sell, Live.' They join Maja Pawinska Sims in the Echo Chamber to talk about the new book – a PRCA practice guide – and the biggest mistakes that owner-managers make when building their own firms. The duo also discuss how the relative lack of hard business management experience among agency heads is holding individual firms and the industry back.

Portland's Total Value Index: PR lessons for brands (Ep.187)

Mary Pollard has led on purpose at corporate communications consultancy Portland since the start of 2019. She joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first Total Value Index, which shows the true value of a business when purpose and profit are evaluated together, including the 'opportunity gap' – where companies are not telling their purposeful stories clearly enough – and the 'halo effect', when individual businesses benefit from positive perceptions of their whole sector. 

Panasonic on making its name as a B2B brand (Ep. 186)

As vice president of marketing for Panasonic North America, Brian Rowley is charged with changing the perception of Panasonic in the US from a TV and radio company into an operation creating 21st century technology for businesses. He joins Diana Marszalek in the Echo Chamber to talk about the evolution of the brand over the past 100 years, and its shift in focus from consumer to B2B.

The missing link to college-age influencers (Ep. 185)

When Cindy Krupp, founder of the boutique fashion communications agency Krupp Group, couldn’t find college-age influencers to work with her clients, she created 28 Row, a network of young women well-versed in working with brands. Krupp and one of those influencers, Madison Krause (known as gaptoothginger on Instagram) join Diana Marszalek in the Echo Chamber to talk about why influencers in this demographic are hard to find, and what it takes for them to be successful.