The PRovoke Media Podcast

The Value Of PR Agencies Owning Distribution Channels

Ben Kaplan is CEO of Top Worldwide and the man behind Nationalday.com, the authority on national days dedicated to people, places and things. He joins Diana Marszalek on the PRovoke podcast to explain why he is a big believer in PR firms owning their own distribution channels to push out content to consumers so they have more control and agility than relying on third parties.

Manifest On Busting Taboos Through Creativity

Manifest's creative director Chomoi Picho-Owiny and consumer campaign director Emma Corbett joins Maja Pawinska Sims on the PRovoke podcast to talk about their groundbreaking Boob Life campaign for baby products brand Tommee Tippee and how creativity can help break down social taboos and normalise better conversations.

Creating a Movement with Caulipower Founder Gail Becker

Creating a Movement is a new series on health and wellness, in partnership with the Bulleit Group. The first episode features Gail Becker, who is founder and CEO of Caulipower and its holding company Vegolutionary Foods. Caulipower is one of the fastest-growing, innovative food companies. Before taking on this venture, Becker had an esteemed career in public relations, most notably spending decades as an executive at Edelman. This episode also features Kyle Arteaga, founder and CEO of the Bulleit Group and PRovoke Media executive editor Aarti Shah.

Growing a PR business by working for the Feds

Mike Kapetanovic, Growthlab’s founder and lead strategist, joins Diana Marszalek on the PRovoke podcast to share his insights into federal opportunities for public relations — and what it takes to secure them. A specialist in helping agencies grow their public sector business, Kapetanovic discusses the intricacies of pitching government, and where PR firms fit in among other federal contractors.

Piabo's Tilo Bonow on making the most of Clubhouse

Tilo Bonow is the founder of Berlin-based agency Piabo, which specialises in supporting challenger technology and digital brands, from investors to tech heavyweights. Bonow also mentors entrepreneurs in start-ups accelerators and incubators, and acts as a business angel and investor via a number of venture capital funds. An early adopter of audio social media app Clubhouse, Bonow gives Maja Pawinska Sims his top tips for PR professionals on making the most of it of the new platform.

Combining Social & Media Strategy: Twitter's Role In The New Ecosystem

In this episode of Combining Social and Media Strategy, we speak to Brandon Borrman, VP global communications at Twitter and NewsWhip CEO Paul Quigley about the way Twitter has shaped online discourse and the way information travels. The conversation covers whether world leaders should be held to the same rules as others on the platform, the way misinformation should be handled — especially when it comes to public health — and, ultimately, whether the platform's recent changes will help more brands feel safe about having an active voice on what has become the online town square.

A Conversation on Diversity & Tech PR

In this candid conversation about race in the workplace, Aarti Shah talks to Silicon Valley-based Syreeta Mussante, EVP of technology at Praytell, about the isolation in being a Black woman in technology PR. Also joining the conversation is Rich Fogg, CEO of the UK-based CCgroup, who talks about the responsibilities that white PR leaders have when it comes to dismantling white supremacy within the workplace and rooting out other biases that can compromise diversity, inclusion and equity efforts.  Video conversation also available here.  

Crisis proofing your business

Crisis management consultant Jonathan Hemus joins the PRovoke podcast to discuss his new book 'Crisis Proof', which examines how organizations can respond to the various issues that threaten their business and reputation. Hemus explores why it seems like there are more corporate crises today than ever before, and what this means for how businesses manage risk and reputation. He also rates the best and worst crisis reponses he has seen, and examines why comms people love a good crisis. 

Being Human in a Tech-Enabled World: The Workplace

Being Human in a Tech-Enabled World is a new four-part video series from PRovoke Media in partnership with AxiCom. In this series, PRovoke and AxiCom will invite in-house communications leaders and experts in their field to join the conversation on what different aspects of what life and work – as humans and communicators – look like now and how they might look in the future, through the lens of technology.

This first episode on The Workplace – available below as video and audio – features three guests: Sasha Watson, the people director of Moonpig, the personalised greeting cards, flowers and gifts business, which has been firmly at the intersection of technology and human touchpoints during a time when we haven’t been able to be together for celebrations; Helen Brown, chief operating officer at WPP People Operations, who has been overseeing modernisation of the people practice across all of WPP’s companies and defining the scope of how technology will support that transformation; and Ed Gemmell, the global head of brand and communications at market research, data and insights giant Kantar.

This first conversation, hosted by PRovoke's EMEA editor Maja Pawinska Sims and AxiCom’s president of Europe Kate Stevens, covers the impact on the creative industries of being forced overnight into the “future of work” as Covid struck; how we have adapted to our virtual working existence in terms of work/life balance, culture, relationships and wellbeing; and what's next for the workplace as we emerge into a post-pandemic world.

Future episodes will cover creativity, psychology and leadership, and learning.

The Complexity Of Transforming Iconic Brands

General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke podcast to discuss his multi-fold approach, spanning marketing, CSR and new product creation.