The PRovoke Media Podcast

Exploring the State of the Influencer Space

Armando Triana, senior vice president of social media at Coyne PR, and Henry Langer, vice president of customer success at Julius Influencer Marketing, discuss how social media influencers are educating and entertaining a growing number of audiences in new ways.

The Evolution of Purpose: Organizations’ Progress Beyond Well-Intentioned Pledges in 2022

James Wright, Global CEO of Red Havas, and Anne Tyrer, Vice President of U.K. Corporate Affairs and Communications at American Express, share how brands can be authentic in their purpose initiatives and how they communicate about them.

The State of PR Across Latin America

After six years running Edelman Mexico as general manager, Mariana Sanz in 2021 added serving as CEO of Latin America to her responsibilities. In this episode of the PRovoke Media podcast, Sanz talks to Diana Marszalek about overseeing a region with widely varied countries and cultures.

An Inside Look at the World of Pharma Influencers

Influencer Shanda Foster and Marina Maher Communications senior VP Kristine Fan join the PRovoke Media podcast to discuss what it takes for influencers to generate conversation and trust while dispelling misinformation in the healthcare space.

Multiculturalism in Health Care: What it Is and Best Practice Insights

More companies are embracing multiculturalism and approaching their audiences with a renewed recognition – and celebration – of their differences. This is especially true in the health care space where there is a growing recognition for the need to create culturally relevant campaigns that speak to all audiences. In this episode of the PRovoke Media Podcast, Megan Miller is joined by Ricky Fairley CEO of TOUCH, The Black Breast Cancer Alliance and Dina Alban vice president, and co-chair of the DE and I committee at Coyne PR, to talk about how the industry is adapting to multiculturalism. 

Bringing Science To Strategic Communications

In this episode of the PRovoke Media podcast, Lyndon Johnson, the founder of Toronto-based communications agency Think Differently, talks to Maja Pawinska Sims about being a neurodiverse agency leader, as well as introducing SCIENCE, his new 'operating system' for strategic communications, which blends academic theory, integration, scientific methodology, operational best practice and workflow. 

Breaking Through the B2B Thought Leadership Noise

Edelman's Joseph Kingsbury and Ferguson's Victoria Morrissey join Paul Holmes to discuss findings of Edelman's latest B2B thought leadership study regarding the pandemic's impact on business-to-business audiences.

Getting Travelers Back To Puerto Rico

Discover Puerto Rico CMO Leah Chandler joins the Provoke Podcast to discuss bringing Puerto Rico tourism back to life after repeated crises.

Partnering To Bolster Multicultural Communications

Zeno Group CEO Barby Siegel and Egami CEO Teneshia Jackson Warner join the PRovoke Media podcast to discuss their firms’ new partnership centered around diversifying communications.

 

Winning the Talent Wars: How to Attract and Retain Top Talent

While the majority of businesses were sending employees home at the beginning of the pandemic, Moderna was rapidly scaling. When the pharmaceutical company joined the race to a vaccine, it grew overnight by more than 2,000 employees. Suddenly every Moderna employee was thrust into the public spotlight, making it more important than ever for leadership to ensure employees and their families felt cared for and supported.  

In this episode of the PRovoke Media Podcast, Megan Miller, Head of Content Partnerships at PRovoke Media talks with Scott Allison, global chairman & CEO at Allison+Partners and Tracey Franklin, chief human resources officer for Moderna, about the impact of the pandemic on Moderna — a company that was propelled to global notoriety as it worked toward a COVID vaccine —  and role culture played in its success. 

Allison and Franklin discuss the unprecedented value of face-to-face video calls with their people during a crisis, as well as the unexpected ways in which they met the needs of their employees during a time of risk and uncertainty. Moderna’s established culture that already prioritized taking care of its people was put to the test during the pandemic as employees’ needs demanded new types of support that included things like childcare and meal deliveries. It was this commitment to putting people over the work that was instrumental in Moderna’s successful development of a COVID vaccine. 

Topics like burnout, growth, working from home and handling being a company shot into the global spotlight as Moderna are also discussed.