The PRovoke Media Podcast

Creative branding in China

PRovoke Media has partnered with The Orange Blowfish to discuss the changes in how retail brands connect with consumers in China and how global brands can capitalise on these trends. In this discussion, Asics Greater China MD Hilda Chan discusses her approach and learnings with The Orangeblowfish founder and creative director Siu Tang and PRovoke Media editor-in-chief Arun Sudhaman. 

The public relations fallout from Russia’s invasion of Ukraine

PRovoke Media follows up its in-depth coverage of Russia's invasion of Ukraine by discussing the public relations and reputation issues raised by the horrific events unfolding in Eastern Europe. In conversation with Arun Sudhaman, Paul Holmes and Maja Pawinska Sims explore the fallout for brands, agencies and the PR industry in general, along with the implications in terms of Russia's long-running disinformation campaign. 

Luminaries: Barri Rafferty, Maureen Lippe On What New Leadership Looks Like

This is the Luminaries Mentoring Series, a video series that PRovoke Media launched in partnership with Lippe Taylor. This episode features Barri Rafferty, head of communications & brand management at Wells Fargo, and Maureen Lippe, founder & chair, of Lippe Taylor.

The candid conversation covers the challenges leaders face in a post-pandemic world that ostensibly includes people returning to the office. Keeping employees engaged, maintaining a strong culture and making employees’ commutes worthwhile are among the topics explored.

Healthy Bites: Meeting The Demand For Healthcare Comms With Emily Poe

The global pandemic — that we’re very much still immersed in — has put healthcare center stage. At this moment, we’re seeing the complex interplay between health tech, providers, pharma, policy makers and other stakeholders on a global scale. It's both breathtaking and often bewildering. And even before 2020, healthcare was quickly becoming one of the most compelling areas for public relations.

With that in mind, we partnered with Real Chemistry — formerly W2O — on a new series, Healthy Bites. In each episode, we will have a quick chat with a healthcare expert to provide a digestible "what you should know" to help the industry stay ahead of the rapidly changing healthcare public relations and communications landscape. And because healthcare touches every aspect of our lives these days, we hope these 10-minute conversations will be useful no matter what your day-to-day role is.

In this episode, PRovoke Media senior reporter Diana Marszalek talks to Emily Poe, Real Chemistry’s group president of integrated communications.

Global Women in PR talk #BreakTheBias for International Women’s Day

For International Women's Day, three members of Global Women in PR discuss this year's theme, #BreakTheBias, through the lens of tackling various forms of bias when recruiting women into the communications industry and supporting senior female talent. After an introduction by Global Women in PR co-founder and joint president Susan Hardwick, PRovoke Media EMEA editor Maja Pawinska Sims talks to Alice Weightman, founder and CEO of Hanson Search and online talent marketplace The Work Crowd; Valerie Boas, a freelance writer, speaker and facilitator based in Paris; and journalist Laura Whitcomb, global campaign manager for the 30% Club, an initiative to increase gender diversity in businesses at board and senior management level. 

Creating a Movement: The Science of Sleep and Productivity

Creating a Movement is a series on health and wellness, featuring in this episode Eight Sleep co-founder and brand head Alexandra Zatarain.

Creating a Movement is a series on health and wellness produced in partnership with the Bulleit Group. This episode features Alexandra Zatarain, co-founder of Eight Sleep. Built on the premise of using technology to improve sleep, Eight Sleep specializes in products including smart mattresses that track and promote better sleep, one of the most important pillars of health. Kyle Arteaga, founder and CEO of the Bulleit Group, also joins the discussion.

 

The Intersection Series: Tale of Two Tech Sectors - Apolitical vs Equitable?

In this episode of The Intersection Series, Aarti Shah talks with two influential tech leaders about justice, race, gender and how Silicon Valley is (or is not) responding to these challenges. Tale of Two Tech Sectors - Apolitical vs Equitable asks Charles Hudson, Managing Partner and Founder of Precursor Ventures and Syreeta Mussante, EVP of B2B & Enterprise tech at Praytel questions like: Can a company be both equitable and apolitical? Is the chasm between those who see silicon valet as a meritocracy and those who are willing to call out its inequalities getting larger? 

The discussion includes valuable insights from Hudson and Mussante as people of color in Silicon Valley. They provide an inside perspective on how big tech responded with recent racial reckonings in America and what companies can or can’t accomplish in this realm. Both discuss challenges working in places where not many peers look like them and the balance between friends who may say the wrong things and the larger systems which led those friends to unknowingly say biased things.  

This video conversation features the following panelists:

- Charles Hudson, Managing Partner and Founder of Precursor Ventures

- Syreeta Mussante, EVP of B2B & Enterprise tech at Praytel

- Aarti Shah, Past PRovoke Executive Editor (moderator) 

What does 2022 hold for consumer PR agencies?

The Academy’s co-founder, Mitch Kaye, joins the PRovoke podcast to talk to Maja Pawinska Sims about the challenges of running a consumer PR agency during the pandemic and the opportunities 2022 holds, from the talent crunch and hybrid working, to creativity and culture.

The PR industry’s overtime problem

Jane Morgan and Karolis Adomaitis join the podcast to discuss new research from PRHK, which reveals the extent of the PR industry's overtime problem. The Hong Kong PR association is aiming to address work-life balance challenges, which have been exacerbated by the city's unique circumstances, but have implications for agencies worldwide. 

PR trends we’d like to see in 2022

In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the 12 trends the PR and communications industry would like to see in 2022: in which we combine curation with aspiration and a healthy dose of pragmatism, but with enough idealism to give us all something to aim for in 2022. Ideas from our editors and industry leaders – including Torod Neptune, Jo-ann Robertson, Julianna Richter, Alex Malouf, Nitin Mantri and Joanne Painter – range from CEOs speaking up on human rights issues, to tackling disinformation, to putting a monetary value on trust, to a sustained focus on diversity and inclusion, to smarter use of technology, data, analytics and personalisation.