The PRovoke Media Podcast

The benefits of being a B-Corp

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corporation, in 2019. In this edition of the PRovoke Podcast, Maja Pawinska Sims is joined by Kirsty Leighton, founder and CEO of the agency, which started life in London in 2017 and has since expanded to New York and Munich. Leighton discusses what being a B Corp means for the business and how it demonstrates its commitment to people, purpose and planet.

PR & The Facebook Whistleblower

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen’s success — how that success confirms the value of PR.

 

Making Impact: Strategy, Shared Values, And Purpose (Part 2)

Notified’s Sylvie Harton joins the PRovoke Media podcast for the second episode in a two-part series discussing the PR practitioner’s role in creating an ESG strategy and aligning it with a company’s purpose. 

John Brown on COP27 and climate crisis communications

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP 27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the climate crisis.

Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1

PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short. Notified’s Sylvie Harton shares why — while these topics have been widely discussed in 2022 — many are missing the mark to define what authentic purpose truly entails.

As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?

Hotwire’s Ben Romberg shares how the rise of ESG communications is shining a light on a big opportunity ahead for greentech, especially companies focused on climate change, sustainability and renewable energy.

Is there a Right Decision in the Return to Office Debate?

Is it time to pack up your home office and start commuting again? You might not be ready, but your company’s leadership likely is. According to KPMG’s 2022 CEO Outlook, 65 percent of CEOs at multinational firms saying they want workers back in cubicles 9-to-5 by 2025. As a prime example, this spring, Apple’s Chief Executive Tim Cook told his employees this in a memo, outlining his company’s April 11 hybrid back-to-work plan: “I can’t tell you how much I am looking forward to being together again.” Are employees as eager?

As we look to life post-pandemic and discussions of returning to the office more permanently than the past two years, Ruder Finn's Kathy Bloomgarden and Mondelez International's Russell Dyer weigh in on the challenges facing leaders in ways that have never been required of them until now.

Preparing Communicators and Leaders for Uncharted Days Ahead

The world looks drastically different than it did three years ago, and change is far from over. Padilla's Matt Kucharski and 3M's Sam Sventek discuss the monumental shifts ahead, reevaluating communication strategies,  and what all of this means for leaders and those who advise them. 

How communications can help fragmented health systems

SPAG co-founder and managing partner Aman Gupta joins the PRovoke Media podcast to discuss why corporate communicators need to take responsibility for the fragmented nature of health systems if they are to successfully address the many challenges that have been highlighted by the Covid-19 pandemic. In conversation with Arun Sudhaman, Gupta talks through the interplay between multiple stakeholders in the healthcare ecosystem, and what this means for communicators in a diverse region like Asia-Pacific. 

Politics & Business: Electing When to Take A Stand

In this PRovoke Media Podcast, Rodell Mollineau and Ron Bonjean, co-founders and partners at ROKK Solutions, discuss the current political situation in the U.S., and its implications for business and PR. After all, in many cases, it’s no longer possible to avoid getting involved in public political debate. The pressure from customers and employees is too strong. But on the other hand, not every conversation is one a corporation needs to be part of.