The PRovoke Media Podcast

Making B2B Creative Edgy

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.

 

Andy Pharoah on Mars and sustainability

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska Sims to talk about the global food, confectionary and pet care giant’s sustainability goals, including the family-owned firm’s coral restoration project. He also talks about his takeaways from COP27, and outlines how the corporate communications role is changing within businesses operating in a purpose-driven, polarised world.

How Mentoring Empowers Women In PR

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the Empower programme.

The benefits of being a B-Corp

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corporation, in 2019. In this edition of the PRovoke Podcast, Maja Pawinska Sims is joined by Kirsty Leighton, founder and CEO of the agency, which started life in London in 2017 and has since expanded to New York and Munich. Leighton discusses what being a B Corp means for the business and how it demonstrates its commitment to people, purpose and planet.

PR & The Facebook Whistleblower

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen’s success — how that success confirms the value of PR.

 

Making Impact: Strategy, Shared Values, And Purpose (Part 2)

Notified’s Sylvie Harton joins the PRovoke Media podcast for the second episode in a two-part series discussing the PR practitioner’s role in creating an ESG strategy and aligning it with a company’s purpose. 

John Brown on COP27 and climate crisis communications

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP 27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the climate crisis.

Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1

PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short. Notified’s Sylvie Harton shares why — while these topics have been widely discussed in 2022 — many are missing the mark to define what authentic purpose truly entails.

As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?

Hotwire’s Ben Romberg shares how the rise of ESG communications is shining a light on a big opportunity ahead for greentech, especially companies focused on climate change, sustainability and renewable energy.

Is there a Right Decision in the Return to Office Debate?

Is it time to pack up your home office and start commuting again? You might not be ready, but your company’s leadership likely is. According to KPMG’s 2022 CEO Outlook, 65 percent of CEOs at multinational firms saying they want workers back in cubicles 9-to-5 by 2025. As a prime example, this spring, Apple’s Chief Executive Tim Cook told his employees this in a memo, outlining his company’s April 11 hybrid back-to-work plan: “I can’t tell you how much I am looking forward to being together again.” Are employees as eager?

As we look to life post-pandemic and discussions of returning to the office more permanently than the past two years, Ruder Finn's Kathy Bloomgarden and Mondelez International's Russell Dyer weigh in on the challenges facing leaders in ways that have never been required of them until now.