The PRovoke Media Podcast

Why Consumer Empowerment Is Leading To A Boom In Asia-Pacific Health Care Communications

It may have taken longer than other regions for Asia-Pacific to adopt health care as a standard among PR and Comms practices, but the region is swiftly setting some global trends. Finn Partners’ Fern Lazar joins Paul Holmes on this episode of the PRovoke Media Podcast to discuss the health ecosystem within the Asian markets. 

Building Coalitions That Command Lasting Change

As organizations look for ways to define and scale their purpose and impact, the importance of building coalitions comprised of dedicated like-minded companies has never been greater. Today's episode features Amy Terpeluk, managing partner at Finn Partners, and Candice Dixon, coalition development director at NPower, as they discuss their work on the Command Shift coalition and setting it on course to have a lasting impact. 

Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri

Three conversations from the 2023 World Economic Forum, each bringing a different lens on which to view the event. In the first, TCS global markets CMO/CCO Abhinav Kumar weighs up Davos' benefits against its reputation issues, before Mubadala CCO Brian Lott discusses the geopolitical media environment, particularly as it applies to his experiences in the Middle East. HCLTech global CMO Jill Kouri, meanwhile, reveals her progress and lessons in terms of repositioning the Indian tech brand. 

Engaging Regional Expertise To Differentiate When Launching In Latin America

Having a presence in Latin America is top-of-mind for many brands seeking to boost their global presence, and many are looking for the secret sauce to make a splash. Leaders from Vianews and NEXTracker join us this episode to discuss why there’s no one-size-fits all strategy to do it.

 

Chasing Profit In A Changing Media Landscape

Changes to the way media is monetized are transforming the industry landscape as we know it. Broadsheet Communications’ Alex Wolf shares his expert advice and leading industry data on what this means for PR and communications professionals.

Growth Out Of Global: Summit Trends To Watch For in 2023

PRovokeGlobal 2022 capped off a year spent discussing the many industry trends that have emerged and re-emerged. Over the course of the year which culminated with the 2022 Summit, we’ve covered topics such as internal stakeholders, purpose, data and disinformation. In this PRovoke Media Podcast episode, Paul Holmes chats with Stephan Miller, Kivvit’s Chief Brand Strategist to unpack themes from the recent Summit and what they mean for the industry this year.

AI & Avoiding Data Overload

A longtime industry veteran, Boathouse President Peter Prodromou is a big believer in the benefits of AI in informing business decisions — on the condition that it’s subject to human editing and interpretation along the way. In this episode of the PRovoke Media Podcast, Prodromou joins Diana Marszalek to discuss the importance of managing AI so that it doesn’t lead to data overload.

Making B2B Creative Edgy

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.

 

Andy Pharoah on Mars and sustainability

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska Sims to talk about the global food, confectionary and pet care giant’s sustainability goals, including the family-owned firm’s coral restoration project. He also talks about his takeaways from COP27, and outlines how the corporate communications role is changing within businesses operating in a purpose-driven, polarised world.

How Mentoring Empowers Women In PR

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the Empower programme.