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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Wednesday Mar 04, 2020
Wednesday Mar 04, 2020
Independent influencer marketing specialist Scott Guthrie joins the PRovoke Podcast to talk about a new report, We're All Influencers Now, which covers governance and best practice for communications professionals working with influencers from Instagram celebrity endorsement to B2B, and why the influencer ecosystem – or "word-of-mouth at scale" – has become so important to brands.
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