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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Thursday May 30, 2024
Thursday May 30, 2024
In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on how to use influencers to boost B2B campaigns and the agency’s Retailer Inner Cirkle initiative, as well as PepsiCo’s introduction of the Extra Flamin’ Hot range across its Doritos, Walkers and Wotsits brands, as an example of a smart pre-launch partnership with retailers which had immediate and measurable commercial impact.
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B2b and the authentic feel is so clean and simple. My feeling is 1 Brand creates and innovates shares insights to give a real feeling for the plan 2 PR does exactly what it say create a strong relationship and is a conduit to the brand. 3 progressive retailers were and are given full site of the plan and gives feed back on how practical and effective the execution can be. Other retailers see results and it creates FOMO! As Amy said win win win! Mike has such a good can do attitude. Absolutely loved being part of this and other initiatives to come. I’m Atul Sodha and part of RIC (incase it doesn’t show) email verification sent btw
Thursday May 30, 2024
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