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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
Chris McCafferty, the founder of Kaper and then Karmarama, joined Publicis Groupe agency MSL in 2019 as UK chief executive. He joins Maja Pawinska Sims on the PRovoke podcast to talk about the agency’s new data-driven insights tool, Belief Stack, and the growing importance for brands to understand the deeply-held beliefs and values of their audiences.
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