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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Monday Mar 01, 2021
Monday Mar 01, 2021
Raja Rajamannar is chief marketing & communications officer for Mastercard, and president of the company’s healthcare business. He joins PRovoke editor-in-chief Arun Sudhaman to discuss his new book Quantum Marketing, which declares that the obsolescence of marketing has begun. Rajamannar also explores the importance of genuine integration between marketing and communications, the rise of risk and reputation management, and the underrated virtues of 'decency'.
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