How PR Pros Can Tackle AI Agents, Trump 2.0 And The Disinformation Deluge

FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence of AI agents and the impact that automated processes, reports and analysis 'with the human in the loop' could have on many areas of PR practice, including public affairs and policy monitoring, and getting the balance right between off-the-shelf AI and developing and investing in proprietary tools. Wilson also outlines new corporate affairs thought leadership from the agency, and discusses how corporate leaders and communicators can navigate the second Trump era and the growing threat of strategic disinformation.

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