SwiftKey's Ruth Barnett on Twitter, data privacy, native advertising and new media models.

Ruth Barnett is VP of global communications at British startup SwiftKey, an app that helps improve mobile typing. Before joining SwiftKey, she was the media's first 'Twitter correspondent' at Sky News, where she put social media at the heart of the channel's newsroom. In an Echo Chamber interview with Arun Sudhaman, she discusses how the media has got to grips with digital channels, the slow fade of traditional publishing models, and the concerns over data privacy that affect companies like SwiftKey.