294.4K
Downloads
495
Episodes
Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
Episodes
Tuesday Sep 07, 2021
Tuesday Sep 07, 2021
Over many years of judging PR campaign awards, the metric that seems to resonate most strongly with judges is: did this campaign impact the business positively? And one of the most powerful ways to demonstrate this is via lead generation. We recently had a conversation with Susan O’Brien, VP of marketing and communications at Cisco's ThousandEyes and Nikki Festa O’Brien, SVP at PAN Communications, to explore why the time has come for PR to solidify its role within lead generation.
We talk about these five reasons:
2:41 How 2020 changed the lead-generation game
6:40 The interplay of content and SEO
9:30 The channel-neutral world makes lead generation more accessible
13:38 Customer stories, of course, drive sales
17:30 Lead generation is the ideal outcome of integrated communications
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.