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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Monday Jul 12, 2021
Monday Jul 12, 2021
There’s been an explosion of interest in women’s health recently. The category, deemed ‘femtech’ by some, is currently a $700m market that’s expected to boom to more than $1 billion by 2025. Of course, women’s health isn’t new, so what, exactly, is different about today's momentum? That’s the question we asked in the latest episode of “License to Accelerate: Perspectives on the Future of Health” that features Jess Graham, chief marketing officer at Hologram Sciences; Bulbul Hooda, brand creator and chief marketing officer at Vella Bioscience; and Michelle Webb who leads the health practice at Allison+Partners. The conversation is moderated by PRovoke Media executive editor Aarti Shah.
03:08 More about Hologram Sciences and Vella Bioscience
06:38 Why we should examine the use of ‘femtech’
07:21 Medical terms vs. euphemisms for women’s health
10:16 Social media restrictions on feminine health
13:49 How to build trust around such intimate offerings
17:48 Inclusive storytelling on women’s health
21:26 How data is driving storytelling on women’s health
24:16 Combating ageism against women
27:10 Where is the conversation headed?
29:40 How to stand out in such a crowded, buzz-generating space?
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