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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
Episodes
Wednesday Jun 22, 2022
Wednesday Jun 22, 2022
Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.
Topics Covered:
0:00 Introductions
2:32: What if This is New to Me?
4:57: The History of ESG
7:57: Start with the Top-Line Narrative
9:57: Get Executives Involved
14:01: Consistency Between Internal and External Messaging is Always a Problem
15:37: Make Employees Part of the Strategy
20:51: Where Does This Fall in the Priority List for the Company?
22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)
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