This episode tackles mental health from the pharmaceutical new perspective with Robert Murphy, head of external communications at Otsuka America Pharmaceutical and Kelly Dencker, EVP, Director of healthcare at Coyne PR. We anchor the conversation in a piece that Otsuka published in Forbes' BrandVoice platform: These 3 Changes Can Help Us Overcome The Mental Health Pandemic by Jodi Helmer. In the conversation, we explore each three factors and dive more deeply into the the role that communications can play in each.
Murphy's views are his own and do not necessarily reflect Otsuka America Pharmaceutical.
01:35 What is it like working at Otsuka America Pharmaceutical?
03:41 How communications can help improve access to care
08:17 Why mental health community outreach requires a multi-layered approach
11:21 The role comms plays in leveraging the power of digital technology
16:41 How to create a more compassionate culture around mental health
21:55 How the language we uses can shift acceptance of mental health